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One of the more fantastic print advertising tools that marketers have at their disposal is booklet printing.  Good reasons abound for booklet printing, but one of the most important opportunities you have is to create a reference tool for your customer.  Traditionally, booklets are not as lengthy as catalogs, so you cannot be quite as thorough.  Still, a well crafted booklet can create an important reference tool for your customers. Continue reading »

The big temptation is to send your marketing message to everyone. The more people who hear about you, the more clients you will get, right? Unfortunately, this is not the case. The most effective way to market your company is to direct your approach to a specific smaller group. Once you have found your niche in marketing, you find that your client lists will grow far faster then if you send a general message to everyone. Here is how to make that happen. Continue reading »

Easter is an excellent time to gear up for print advertising of all types.  Spring is in the air, customers are out shopping again, and this represents a perfect opportunity to remind your customers about your products and services.  Easter is a unique holiday on a number of levels.  First of all, from year to year the date changes.  Easter also means different things to different people.  For some, it is the most important religious holiday of the year.  For others, Easter represents a holiday celebrating spring, Easter bunnies, and family get-togethers.  Keep these important distinctions in mind when designing for Easter print advertising. Continue reading »

Advertising a fundraiser is a large task, but it can be accomplished successfully if you are deliberate. Since there are many avenues to take when advertising, it can be difficult to know which ones are right for your event: flyers and posters make great advertisements, but mailers and phone calls are also effective. Here are some great tips for advertising your fund raiser that will help you to know what methods of advertising are right for you. Continue reading »

Few business managers understand the difference between offset printing and digital printing.  This is important to understand for postcard printing in particular, since the difference between offset or digital printing can mean significant savings.  So what are these differences?  What is the best method for your postcard printing project? Continue reading »

Are you ready to start a special interest club or association? Bringing people together for a common interest or goal is an awesome opportunity to meet new people, grow personally, and improve your community through outreach projects. Here are some tips on how to start a club or association that will get you off to a strong start! Continue reading »

Independence Day is an important holiday in America as it represents the pinnacle of patriotism for holidays as well as encapsulates all things related to summer.  This makes Independence Day an important opportunity for businesses to connect with customers and associate with the positive imagery surrounding this holiday, and this is especially true for small businesses that are locally owned.

There are many design elements associated with Independence Day that can be incorporated into print advertising.  Knowing the right one for you depends on your goals and what kind of print advertising medium you are using.  This article discusses a number of design tips that you can use to connect your business with the positive excitement and energy surrounding Independence Day.

Support local business
Don’t be afraid to point out the fact that your business is locally owned, if that is the case.  Many customers would gladly support a local business over an international firm as long as prices and services are competitive.  Using the “Made in the U.S.A.” phrase can go a long way to connecting your customer with the fact that you are a local business.

Be brilliant
Make sure that your print advertising is in full color.  Independence Day imagery should include fireworks and summer themes.  Black and white simply cannot translate these ideas properly.  Explore a number of alternative printing methods, such as plastics, to really help your promotional items standout.

Call to action
Make sure to include a call to action such as the “limited time only” sale, promotional events, or even include coupons in your print advertising materials.  Print advertising has at its core the goal of improving sales, and a great way to get customers shopping with you is through a call to action that includes sales and promotional events.

Red, white, and blue
Of course, a great way to connect with the patriotic elements of Independence Day is through the red, white, and blue colors that are iconic of this holiday.  To stand out from other patriotic advertisements, incorporate the colors of your company into your print advertising materials and consider using red, white, and blue as a backdrop or incorporating these colors into other graphical elements.

Sticker printing is a very cost effective marketing method for increasing brand recognition.  Because of the limited space on a sticker, you’re often limited to a short message or even just your logo.  But careful design and placement can yield your business a significant brand recognition boost.  Take the following examples into consideration when you think about inexpensive advertising that your company could use.

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As a small business owner, you may find yourself at a loss when needing photos for brochure or poster printing. You can do a search online for free stock photos, but the only problem is that many of the sites that come up in such a search do not really offer their photos for free if used for corporate or commercial materials. Below are a few of the best sites for free stock photos, along with a brief explanation of the terms of use each site puts forth. Continue reading »

Do you have trouble creating an effective piece of advertisement? Maybe you don’t know where to start. Or maybe you have so many ideas that your poster printing piece looks like a novel. Fortunately, ad writing is relatively simple if you know a few simple rules. When you are creating advertising for your small business, keep the advice in mind for a much smoother writing process and much better results.

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