I think that what it takes for your business brochures and other marketing collaterals to become effective movers for your business is a strong headline. It all boils down to the headline that you provide your marketing brochures that can make or break your target clientʼs impression of you.
For one thing, a headline should be the very first thing that your readers should see. Look at any newspaper and youʼll notice that the headline is usually in big bold letters, with a different color than the rest of the text. This is precisely because you want to make sure that your headline gets the attention. Not only that. But your headline is what draws your clients in to your ad. And if you really have a great headline, getting them to read more of what you have to say is easier.
Second, your headline should be able to provide the punch that your brochure needs. The oomph that you want to give your collateral is basically found in your headline. So do not save the best part for last. Rather, make it your very first offer. Compel your readers to look at what you can do and virtually shout your benefits to your target audience.
Lastly, make it short and simple. Just a few words will do, and yet, it should be able to tell the whole story. If you canʼt make it happen in just 10 words, then try a sub-headline to further describe your sales message.
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