Since time immemorial, this has been a heavy debate among designers and graphic artists – which is better, design or ad copy? What is more important – content or pictures?
And I say, it should be both. As either graphic designers or business owners, we shouldn’t be obligated to choose between the two, as both have equal importance as far as advertising is concerned.
Both are significant in making sure that your message in your full color postcards, brochures or posters can be easily understood by your clients. Both elements have the responsibility to attract as well as emphasize your idea with the end goal of making a sale.
Design is important because it makes it easier for your audience to understand and remember your message. In fact, your design and graphics is what makes your target audience enticed to come in and read the rest of your story.
On the other hand, good ad copy also helps your clients to know what you really want to say. A picture may mean a lot of things for many people; but the words you use to convey your message is absolute. You cannot but understand the real message contained in your content.
The bottom line is that in either poster printing or brochure printing or in any other printed media, you have to consider both the visual and intellectual appeal of your marketing tools. It needs both design and copy to help you convey your message to your clients and prospects. The question now is how you’re going to make these two elements appealing to your audience.
But that’s another story.
Recent Comments