Budgeting wisely is a necessary evil for businesspeople. Survival depends on cash flow and revenue and expenditures. As a businessman, I am intimately familiar with trying to come up with innovative ways to make the numbers work.
I have learned (the hard way) that there are some areas where cutting costs doesn’t always pay off. One of those areas is in product promotion. I used to try to save money by using cheaper companies to do my newsletter printing and brochure printing. At times, I even used black and white literature, and I even gave those awful things to customers!
As I said, though, I have learned. I have learned that spending more on quality literature now always means more revenue later. So now I always go with a good printing company. I always have full color newsletters and brochures, and even full color business cards. The results are tremendous.
If I can convince other young entrepreneurs to learn from my mistake before making it themselves, I will be a very happy man. So please take my word for it: cutting corners on printing your promotional material will do nothing but hurt your pocketbook.
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