I have a friend who likes to buy herbs and various other kinds of plants. Well, in our city is a store aimed at Wicca’s, a very small, niche market if there ever was one. They send out catalogs to people along with postcards talking about their products in relation to this market.
The thing of it is this store also has a good selection of herbs. Even though my friend doesn’t know anything about Wicca, she still goes in and shops there for the various herbs.
Just because the store focuses on a small, niche market, they’re still open to other people to come in and buy things that have nothing to do with that market.
A lot of businesses don’t seem to understand that you can focus on a niche market while still being open to other people to come in and shop. Everyone doesn’t have to be part of the niche you’re targeting for him or her to find something of interest in your store.
I guess I just get tired of seeing stores that seem to decide, this is our niche, so we’re closing ourselves off to everyone else. Targeting a niche is effective, but only if you remain open to the general public as well. At the very least, the store in my city wouldn’t be getting the business of my friend had they not been open to other people.
Do You Know Your Niche?
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