When you print your business cards, you should expect to get a lot out of them. Business card printing is and should be used for more than just your contact info. Use some of the following ideas to get the most out of your business card printing budget:
On the back
1. Print a multiple-use coupon on the back. This means when people want to use the coupon, they just have to show the back of your business card, rather than having to submit it to get the discount. This gives people a reason to keep your business card handy.
2. Print a local sports team’s schedule on the back. Fans will keep your card just for that reason and they’ll look at your name on the front every time they pull out the schedule.
3. If you speak at a lot of conferences, print some conference business cards. Use the back to list your key principals from your conference presentation.
4. Write your unlisted 800 number or your cell phone number on the back when you hand someone your card. This will make people think you are giving them a special way to get a hold of you that other people don’t get.
Use them as ads
5. Use an ad specialty item, like a pen, keychain or luggage tag as your business card. Print all of your contact info on the item like you would a business card so that people will keep the item for its functional use as well as your contact info.
6. If you give out gifts to customers, like a bag of candy at Valentine’s Day, attach a business card to the bag.
Ways to distribute them
7. Put a business card in all your correspondence – invoices, direct mail pieces, and even include them with your electric bill or credit card bill. Hey, the credit card company sends lots of flyers and ads with their bill; there’s nothing to say you can’t do the same! You never know who’s opening your payment envelope and could use your services.
8. Mount them into greeting cards. When you send out cards for the holidays, pick out a greeting card that has slots built in to hold your business card.
9. Get a little sneaky with local bookstores and libraries. Place your business cards in books, as if you were using them as bookmarks and forgot about them. Make sure to put them in books somewhat related to your industry or business.
10. Ask neighborhood businesses if you can leave a stack of cards at their registers. Offer to reciprocate, if possible.
11. Hang them on bulletin boards in the community, like the library or the supermarket.
12. Give out two or three cards at a time and ask the prospect to give the extra card(s) to anyone they think might need your services.
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