And Basic Designing Differences
Brochure printing is used by companies from almost every industry, and each uses brochures for specific purposes. The three main uses are to advertise, inform, or entertain. All three types of brochures can come in different sizes, layouts, and fold techniques depending on the preference of the designer, yet all three types also adhere to their own unique design standards. Of course, the different types of brochures can overlap, for instance advertising brochures contain educational information, but what files a brochure under one particular label is its main purpose.
The Advertising Brochure
Brochures that market a product, services, or a company include a headline on the cover that makes a unique offer, something that no one else has before provided. It may also include a list of benefits. The interior contains an informational description of the distinct properties of the subject, possibly reasons why this product is better than a competitor’s, and a call to action. Images will be of the product or company. Contact information is usually located on the back of the outside panel.
The Informational Brochure
Some brochures are meant to educate customers or the general public about a product, an organization, or a public issue. The cover includes a title that clearly states the topic of discussion and a picture depicting the topic. Inside, the information is broken into sections using headings, and the tone may be emotional or objective. The back usually contains a web address, mailing address, or other form of contact for enabling readers to find more information.
The Entertaining Brochure
Many restaurants give away brochures with games, puzzles, and coloring pictures for keeping young children entertained before a meal. Unlike advertising and informational pieces, which are coated with a gloss for protection, this type is uncoated for easy writing and coloring. Often the characters depicted in the brochure are based on a restaurant iconic figure.
When a company makes the purpose of a brochure clear, designers are better able to create a product to fit the specific need. Those who plan to design on their own should include the above necessary elements for the appointed use so that the brochure printing piece successfully fulfills its purpose.
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