It’s easy when your business is busy making money with current clients to put marketing on the backburner. You have tons of money rolling in at the moment, who needs marketing? You do. By the time your current wave of clients dies down, it’ll be too late to start marketing to drum up new business. Your slow time will remain slow if that’s when you choose to market your business.
Marketing must be a constant. It’s not something you can just do when you feel like it. Don’t be lazy! Market all year round for a constant cash and client flow. If you are too busy to do it, then hire someone to do it for you. Whether that’s a full-time marketing pro or a marketing agency, marketing needs to be done through the year.
Wouldn’t it be nice to always have a steady stream of clients rather than a cyclical dry period every few months where you’re begging, hoping and praying for a client to walk through your door? All you have to do is use “drip marketing.” Drip marketing refers to planned and sequenced marketing messages that are sent out at intervals over a period of time. Like a slowly dripping faucet, you need to drip your message to prospects regularly. Here are some ways you can use drip marketing in your campaign to keep the clients lined up.
1. Give clients info they need in an attractive package. This does not mean getting a beautiful woman or a buff man to read important info to your clients at their place of business!
An attractive package means something that is generally free and packed with need-to-know info. You can offer your clients an eBook, a special report or some kind of video that shows them info they would be interested in. It’s best if the info is somehow related to your industry or product, but giving current event updates and advice (like on how to save gas money) works as well. Give your clients info in an easily digestible form that won’t take up too much of their time. You can change the medium you use every time you drip info to them, like using a video one time and a short eBook the next.
2. Send out a monthly newsletter. This can be a hard copy newsletter that people get through the mail or an electronic copy sent through email. The point is to give people valuable info at timed intervals so that you “stay in touch” with customers. Let them know you haven’t tanked. You’re still around to do business with them. You’ll also up your expert status by providing valuable info, which will make your relationship with customers so much better. One nice feature you could use is spotlighting one of your customers in each newsletter so people look forward to getting in that spotlight section.
3. Keep a blog. Blogging is more popular than sliced bread (now that’s popular!). Blogs are a great way for you to keep an informal connection with customers while keeping them updated on the latest happenings with your business or in your industry. Blogs give customers a way to communicate back to you so you can establish a dialog – another great relationship-builder. (And what is a relationship without communication, anyway?) Make sure you blog at least twice a week to keep readers coming back for more.
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