As a small business owner, you have to balance cutting costs and remaining lean and efficient. Brochures are one of those indispensable marketing and advertising tools. So, how do you decide at what point you should try to take the do-it-yourself approach to designing and printing brochures, or to hire professionals to do the job for you?
First step – know the numbers
How many brochures do you actually need? This depends on many factors, most important of which are your budget and your customers. If you have hundreds of customers that you can reach through trade shows or simple meet and greet opportunities, you may want to cut costs and limit your brochure design expense. In this case, go to a professional printer who can quickly and easily develop your brochures. But if you have a small customer base, consider a more elaborate design that you may be able to print and design on your own.
Second step – know your customers
Your customers need to know how your products and services will make their lives better. You already have an intimate knowledge of what your customers need, now show them through your brochures why they need you. If your customers need to see a flashy, brilliant brochure, then consider professional printing. It is difficult to use small office equipment to create high-end brochures. If you can keep it simple, your home-based printing equipment may be all you need.
Step three – know yourself
This process of “showing” your customers why they need you often requires the special touch of a professional designer. Do you really have the expertise and patience to develop professional brochure design? This is a question only you can answer. If you’re confident in your experience and equipment, save yourself a great deal of time and headache and develop your own brochures. Otherwise, save yourself the time and headache and hire a professional.
Brochures: DIY or Professional Printing?
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