We’ve all seen them – the black-and-white, flimsy brochures that have obviously been printed on an inkjet printer. Hastily designed and just as hastily printed, these brochures are shoved into passers-by hands and usually end up in the next public trash can along the sidewalk. This forcing of information into consumers’ hands is the only way these unnoticeable brochures get noticed.
Since you probably do not have the time to stand on every sidewalk in every region to which you will be advertising, you will want to try something a little more simple and less time consuming – designing colorful brochures. Color brochure printing is by far the easiest way to capture the attention of your audience, whether the brochures are for direct mail, a brochure rack, or handing out at a trade show or even to the masses on sidewalks. Just keep in mind the following aspects when designing and printing color brochures:
Bleed
When designing with colored backgrounds and images, extend the artwork at least .125 inches beyond the actual page size so that the color “bleeds” off the edge. Equally as unsightly as black-and-white brochures are brochures with an uneven white strip around the edges.
Images
Use colored photographs that have a high resolution so that they do not appear blurred or pixilated. At least 300 dpi (dots per inch) and no more than 800 dpi is recommended by most brochure printers.
CMYK
Commercial printers use a method called full color printing, which involves using the primary colors of ink (cyan, magenta, and yellow) along with black. This CMYK color scheme produces colors that blend well when printed. When designing your color brochures, choose hues from the CMYK color setting in your software so that you can more accurately choose the correct tone.
Design
Your color brochure will be much more captivating if you design with two, three, or four colors. More than that, and your brochures risk looking like a clown’s advertisement, obnoxious and nauseating. Use colors that complement each other and also provide contrast. Avoid color combinations that overwhelm the text or images.
Using a color brochure printing company that provides wholesale quantities will be cost-effective while producing the quality you need to capture attention. Remember the importance of color in brochure printing; otherwise, you may be the soliciter with a handful of hideous brochures chasing after consumers.
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