If you aren’t sure what to get your loved ones for Christmas, you could put their pictures on M&Ms. Personalized M&Ms are now available for you to put a holiday message on one side and your face or someone else’s face on the other side.
M&M Faces
M&M Faces is a service launched last spring that allows people to upload photos to be printed right on the little chocolates. The Christmas M&Ms are red, green and white and you can get a photo printed on them and “Ho Ho Ho” or “Happy Holidays” on the other side.
Martha Stewart Living Omnimedia has even partnered with M&M to give consumers DIY instructions on how to use these personalized M&MS in wish jars, “snack sacks” and even incorporate them into tree ornaments. The Web site www.mymms.com/Martha has the Martha instructions. “My M&Ms”, as the holiday product is called, will be featured on the Martha Stewart Show. This multiplatform approach should help M&M reach many target audiences.
My M&Ms is also reaching out to baseball lovers – My M&Ms has a licensing arrangement with Major League Baseball Properties, which means you can order M&Ms with the logos and colors of any of MLB’s 30 teams.
You can also choose from 22 individual colors at Mymmm.com, or you can choose a blend – 3 to 5 different M&M colors in one batch. And with the way color affects people’s psyches, the colors you choose for your M&M gift can set the holiday season just right. For instance, if you choose blue M&Ms, you can expect your recipients to feel relaxed and serene.
Business M&Ms
So what does this mean for marketing pros? Well there’s also a Business M&M, of which you can get your logo printed on one side of the candy and a short message on the other side.
You can order business M&Ms from http://www.mymms.com/business/. Here are some ideas for how to use them to market your business:
- You can give out business M&Ms in little pretty gift bags as a Christmas gift for customers that drop by your store.
- You can order personalized packaging and hand them out at trade shows.
- You can hand them out right in front of your store (especially if you have foot traffic around lunch or dinner time!).
- You can leave them on tables at sponsored events – like at a charity auction or corporate dinner.
- Include a package on each gift you give to families and friends (I see nothing wrong with encouraging business from those close to you! And, if you give them extras, they can give them out to their friends.)
- Offer them as dessert or appetizer at any holiday party you’re hosting or attending.
These are a great way to have some fun while spreading the word about your company. And if you go for the personalized packaging, after people eat their treat, they can stuff the empty package in their pocket to remind them later to contact your company.
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