Nowadays, everyone and almost every company has a blog. And blogs like this one are a great way to reach out to others and make contacts with people whose interests are the same as ours. Because you don’t have to know HTML and other codes to create a blog, anyone is capable of having a blog. But, just because there’s no coding doesn’t mean you can’t have a beautifully designed blog. Take a look at the following tips and use whichever ones will enhance your blog. The nice thing with blog design is that you can test out your changes and make more changes later without much work. There’s no reason to not try to design your best blog.
1. Easy navigation for reader usability. The best designed blogs are those that are easy to get around. The headings are in the same font each time, the menus are in the same spot on each page and it’s easy to get from one page to another.
Think about what a reader would like to do at your blog. Check out photos, check for your latest posts, check for related posts to the one they’ve just read? Give users whatever they want at their fingertips – make navigation easy. If people get confused trying to get to a post, more likely than not they’ll just leave your blog altogether.
2. Use lots of white space. A crowded page is just confusing. No one wants to read a post with tons of other text surrounding it. They also don’t want to be distracted by photos that have nothing to do with the post. Photos are a great, and I would say, necessary addition to blogs, but the photos should be in the same position(s) in each post for uniformity and design aesthetics. White space helps your blog look clean and polished as well.
3. Don’t use too much advertising within the posts. Yes, you want to make money, but you won’t make much money if readers leave because of annoying ads in the middle of your posts. Put ads down the sides of the blog and leave the center for your most important content – your thoughts!
4. Use colors judiciously. I was going to say “sparingly,” but decided against it because colors can make a boring blog look fun. I don’t think you should only use a white background with one or two spot colors, but limiting your color palette to between two and four colors will help with the uniformity of the design. It’s fine to have a purple background with white boxes of black text, if that’s the feeling you’re going for. Don’t forget that colors affect people’s psyches – red can make people feel more aggressive and black can make people feel melancholy. Pick colors that give off the feeling you wants visitors to experience when visiting your blog.
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