A poster can be a great tool to get your products, services, or company noticed, but it has to be designed effectively. Here are a few things to consider so you don’t make mistakes when designing and printing posters.
1. Don’t use too much text.
A poster should be more visually appealing than something like a print ad; it should be bold and eye catching. Your emphasis should be on showing, rather than telling. It’s fine, and necessary, to put in some text, but it’s not the first thing a person should so. Photos or illustrations should be the main focus of a poster, and these are what draw in the potential customers. An eye catching poster will make the person pause and take the time to read the text. A poster with too much text may just be overlooked; people may not be interested enough to begin with to even look further. Another consideration is the text itself: always use large and easy to read fonts. Fancy typefaces may look nice, but if you overuse them, customers may find your poster hard to read.
2. Where will the posters be hung? Will your customers be able to see all the information clearly?
You should consider the locations of the posters when coming up with a design as well. If they are on a bulletin board where passersby will be very close to them, you can allow for somewhat smaller text. If they are hung high on a wall or on a billboard, it’s important to use less text and clearer, large images.
3. Is your poster organized?
Disorganization can also cause people to ignore your poster. It should draw the eye to all the main elements and information effectively and clearly. A poster should never confuse the customer, and the information should be organized in such a way as to tell them about the product, why he or she needs/wants it, and of course, how to get it. The customer’s eyes should move around the poster in such a way that he or she takes note of all the information and the design elements should be pleasing to look at.
4. Did you print enough posters?
Some of your posters will be ignored, and you can’t really hope otherwise. However, the more posters you print, and the more locations you hang them in, the more people will pay attention to them. You can’t always be certain that a poster will be hung in an ideal location. Some are ripped down, some are hidden behind objects, and some are lost. If you make sure to print plenty of posters, you will maximize the chances of your posters’ success.
5. Print quality.
Last but not least is the actual quality of the poster itself. The poster tells the world about your products or services, and it should represent you well. If it is cheaply or poorly printed, this reflects poorly on you. Investing in high quality printed materials is worth it in the long run, because it makes your business seem to care more about quality in general.
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