Summer is a great time to connect with people and attract new customers to your business. The sunshine improves every one’s mood, and people are outside and accessible. Take advantage of the summer time to promote your business by trying a few of the fun summer promotional ideas below.
Sponsor a Swim Team
Even small towns have swim teams for children that compete at regional swim meets. You can check at your local swimming pool to find out who is in charge, and ask to sponsor the team. You could purchase their swim gear and have your business name printed on their swim caps. Not only will this help get your business name out there, it will show people that you are involved in the community.
Leave Brochures at Hotels
When you go on vacation, you can leave business brochures at your hotels. You can also leave them at the different restaurants you eat at. Just be sure that your printed brochure has all of your contact info, including a web address, email address, and Facebook or Twitter info.
Hand out Business Cards at the Park
When you take your kids to the park, you can start up conversations with other parents and give them your business card. You can even get your kids to help; just make sure they’re within eyesight. Keep the conversations light and short, and make sure your business cards are memorable so that people remember you after they leave the park. You can also put up some printed posters as long as you deal with permits, of course.
Hand out Materials at the Swimming Pool
You can also hand out business cards, fliers, or your brochure printing piece when you take your kids to the swimming pool. Try to limit conversations to a minimum unless someone seems genuinely interested at talking at the moment. You don’t want to lose a valuable customer by interrupting their relaxing suntan session with a lengthy explanation that they could read for themselves in your brochure printing.
Pass out Fliers at the Rodeo Parade
Most towns have a rodeo in the summer. Find out when yours is and get fliers ready to hand out. Then on the day of the parade, dress up in a western outfit and pass fliers out to people watching the parade. You can also go to the actual rodeo and hand out fliers.
Have a Booth at a Fireworks Show
On the 4th of July, set up a table at your local fireworks show and give away free popsicles. Be sure to hang a large sign with your business name on it; you can also pass out fliers or brochure printing materials to the people who stop by to give them something to read while they are waiting for the show to begin.
Use these ideas as they are or use them as a drawing board for your own creative marketing efforts. Just be sure to take advantage of the good summer weather and have fun while making a personal connection with customers.
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