Effective marketing with print posters does not have to cost a fortune; it just needs to have the right persuasive techniques employed. By using these persuasive marketing techniques, you will create advertising that will increase your brand recognition and increase your revenue. The principles just ahead of you will show you the persuasive marketing techniques with which any business can advertise through print posters and see growth.
Be Frequent and Consistent
Many small businesses become discouraged when their poster printing and advertising efforts do not bring about the desired results. There are no marketing techniques for “instant” results, but with regular use on a frequent schedule over a continuous period of time, these techniques will pay off. Effective advertising requires getting your persuasive message in front of your market as often and consistently as your budget allows.
Create Comprehension
The first principle in creating a persuasive print poster is comprehension. Readers should be able to instantly understand the message of your print poster. To create instant comprehension:
- Make sure your message is clearly stated with text and illustrated in the graphics.
- Use the principle of repetition to emphasize your message.
- Keep the message simple.
Build Emotional Connection
The second principle for creating a persuasive print poster is connection. Readers will remember and respond to an advertisement that evoked an emotional response that helps them relate to your message. To create an emotional connection:
- Use a message that has meaning and significance for your target market.
- The message should trigger an emotional response – excitement, happiness, nostalgia, passion, etc.
- Use an emotional message that calls readers to action.
Be Credible
The third principle for creating a persuasive print poster is credibility. Your target audience needs to be able to believe your message. This ties back to the reputation of your business as well as the message being used in your print poster campaign. To create credibility:
- Have high customer satisfaction standards for your business.
- Use ethical business practices based on integrity to build a believable reputation for your business.
- Use an emotional message that your target audience can believe.
Be Contagious
The fourth principle for creating a persuasive print poster is contagiousness. Think of the Gieco gecko: he is cute, he is funny, he is clever, he is memorable. How can we resist the contagiousness of this small reptile? To create contagiousness:
- Incorporate elements of humor, likeability, cleverness, and energy.
- Coin a memorable slogan or catch phrase that will stay with your target audience.
- Make sure your message is able to evoke an emotional response that will have your target audience talking about it and will motivate a demonstrable reaction.
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