Distributing door hangers begins long before the boxes of freshly printed materials arrive at your business. Before you even place a new door hanger printing order, there are a few simple steps you should take. Here are a few ways you can be prepared when distributing door hangers.
Create a distribution list
Your distribution list may be a list of current customers or it may be a list you have purchased from another vendor. The message of your door hanger will depend on your product or service and the audience you will be targeting with your distribution.
Set a goal and write the ad to reach that goal
There are many reasons businesses launch a new door hanger printing campaign. What is it your business hopes to accomplish with this marketing campaign? Some common goals include new business launch, expanding the customer base, reaching a new market, informing current and prospective customers of new services / products available, a sale, limited time offers, etc.
Introduce the business and get to the point
Your business name and logo should be prominent on the door hanger printing design with your contact info not far away. Do not waste time or money proclaiming the virtues of your business. Jump right in to the everyday problems of your target market and start to tell them how your business can help.
Give a statement of benefit
Insert a clear statement of how your business can help in a specific circumstance:
- “We can lower your overhead cost by …”
- “Our product will last twice as long”
- “Our service department is on call 24 hours a day”
Include a testimonial or two
Testimonials can be a powerful sales aid in door hanger printing. The power comes from the testimony of a fellow worker with the same or similar issue that your company was able to resolve. Perhaps consumers reading the door hanger have never heard a solution to their problem, so they call you to put you to work for them!
Focus on the needs of consumers and how you can meet those needs
The best way to increase sales by distributing door hangers is to focus on your customers and the multitude of ways that you can help their process to be more profitable and successful. This should be the focus of your door hanger printing message and design. Remember that the offer has to be useful and so good that they won’t be able to refuse.
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