A successful brochure printing can be similar to an athletic event: you too can take that shot that an athlete takes to make the winning score in the final seconds of the game. A good athlete will not let that chance for success pass them by and great brochure printing will not allow a consumer to pass by either. This chance is not a result of pure luck. It is the result of preparation and opportunity crossing and resulting in success. With a few simple tactics and phrases on your brochures, they too will seize the opportunity more often than ever before. Here’s how:
Action Phrases
Action phrases are the best way to motivate your customer. Don’t sell your message short by being to timid for the action phrases. Most ads use “Call Now! or Purchase Today” to motivate the customer. Your brochure printing should too to move your customers to action.
Free Trial
Don’t just show confidence in your brochure printing; show the consumer that you have confidence in your product. Offer a free trial period in which they will be billed after the fact, if the product is not returned. By establishing a trial period, this will aid in getting that sale when the opportunity arises. Use a “Satisfaction Guaranteed!” for the action phrase in this type of advertising. Delayed billing and a time limit will especially attract new customers.
Other Incentives
Offer an upgrade, accessories, or something for free for a purchase of $50 or more, for instance. Show the original price of the free items. These offers are sold as a “Good Deal” and the brochure printing should reflect that. The brochure can state, “A Value of $89 for just $19.95.” Also, use the action phrase, “Free Gift, Free Upgrade, or Whiles Supplies Last!” Use “A Limited Time Offer!” These advertisements entice a consumer to act now before the offer is over and is great for increasing sales.
For even more bang for your buck, combine two or more of these action phrases. For instance, combine “Call Toll Free, Available 24 Hours a Day, Get This Free Gift While Supplies Last, and Call Within 48 Hours For The Promotional Price!” Just make sure to not go overboard with offers or you will be faced with the problem of customers not believing your sincerity.
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