Powerful call to action phrases will make all the difference with a brochure printing design – a difference between a stellar increase in sales and a little bit more than what you had before. In this market, brochures can illustrate your willingness to do what it takes to go the extra mile, but make sure that yours are worth your time and advertising dollar by including the following call to action phrases.
Sweeten the Deal with an Upgrade
Insist upon a giving an upgrade for ordering now, for instance, “Call now and we will add even more to your order for the same price.” Leave out how much you are adding on the printed brochure to create a curiosity. This will entice the procrastinators to order now rather than putting off ordering and just forgetting to order later.
A Guaranteed Trial Period is a Must
Nothing motives more than a win-win situation. With a guaranteed trial period, the consumer has no risk or reason not to order. Inform the consumer that returning the product will simply give you feedback and allow you to better serve your other future customers. Best of all, most consumers do not return a product within the given time period.
Hurry, Hurry, Hurry!
“Special offer” or “Limited time only” are great call to action phrases for brochure printing pieces. Motivate the consumer with a discount that will not be available in the future. Use a short term deadline or a coupon. You might even try a “Coupons are limited to the first 1000 callers.”
Free Gifts are Great Motivators
Offer a free gift if the customers places their order now. To further encourage an immediate purchase, make it clear that the gifts are limited with a phrase such as, “Get your free gift before they are gone!” Free gifts are great for causing the phones to ring with more orders. Everyone loves a good deal and a free gift is just the way to do it.
Other Free Stuff!
The customer will say, “Oh my gosh, this is unbelievable!” A free gift, free accessories, and a limited time discount. No customer will be able to resist. Oh, and don’t forget the upgrade. All of this will call customers to action and push your printed brochure over the top.
One final tip for motivating customers: if what you sell is only available on your website or at your storefront, let customers know. For instance, “Call now! This is not available in stores.” You may even want to advertise that operators are available 24 hours, but only if you plan on following through with this offer.
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