Not only do calendars make great gifts that people can use, they can be a promotional tool for your business. When someone uses your calendar, they get a daily reminder of your company. Not only that, if you give wall calendars, then you may gain new customers from their friends and coworkers viewing the print calendar. Below are some tips for designing an attractive calendar that people will want to use.
Use Creative Pictures of Your Product
Your calendar can be both functional, and a tool to sell your product or service. Just make sure your pictures are attractive and interesting to look at. For example, if you own a boutique that sells children’s clothing, you could take photographs of animals dressed in the clothing you sell. Or if you run a restaurant, you could feature toddlers dressed like adults placed like customers.
If you have an interesting business such as making custom jewelry, you could put photos of different steps in your work. Then you could include a little information at the bottom of the picture. Or, if you own a bakery, you might feature attractive pictures of your baked goods and include a recipe underneath each corresponding picture.
Use Photos of Local Attractions
People like seeing pictures of their home town. You could include pictures of local landmarks or places of historic significance. You might also take pictures of local festivals and events. Be sure to include people in your shots, but get their permission if they are close by.
Leave Space for Writing
To encourage people to use your calendars, leave enough blank space on each page for people to write. You should make the date squares large enough to write in. You can also leave room at the top and bottom or sides of each page for notes.
Create Monthly Calendars
Give people a monthly reminder of your business by sending a postcard every month with a one-month print calendar on one side. If you send out a monthly or so newsletter, include an attractive calendar on one page with your business’s monthly events.
Print Pocket Calendars
Pocket calendars get used a lot because people can keep track of appointments in them. Especially for doctor’s offices, it might be wise to go with a small print calendar. When patients make their next appointment, ask them if you can write it in a pocket calendar that you give them.
Whatever your business, a print calendar is an excellent way to connect with customers and also create loyalty by giving them a gift they can look forward to each year. Just don’t forget to include your logo and brief contact information in an inconspicuous spot on your calendar so that customers remember how great your company really is!
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