So, really, why all of the hype about promotional calendars? Of course, they are an excellent marketing tool that can be customized to fit any industry or clientele. And they do offer your business the ability to find advertising real estate right in your customer’s living or working space at a small cost to you. But are they really worth the time and cost for your business? Here are some ways that promotional print calendars are a big deal for your business. In other words, yes, you should invest in a new promotional calendar each year. Take a look:
Gaining the Advantage
Using a wall or desk calendar format for your promotional print calendar offers a special advantage for sales reps who are looking for a way in to get an appointment. A sales rep who mails a wall or desk calendar to a prospective client as a complimentary gift is tilting the scale in his favor. Even though the promotional calendar is a free gift, it is human nature for the recipient to feel indebted, making them more likely to take your call and make an appointment to visit with you.
Daily Advertising
Even when the recipient of your promotional calendar does not reciprocate with an appointment, they are likely to make use of the calendar anyway. Now your business’s print calendar is on display daily and your prospective client is glancing at it repeatedly throughout the day. Even with all the computer based calendars in use today, a wall calendar is still going to be easier to glance at than the multiple clicks it takes to open the calendar on a computer.
Getting In Their Heads
Every glance is a small dose of subliminal advertising: as customers glance at the calendar, your logo is in full view but they probably do not take conscious note of it at that time. However, over time the repeated exposure of your business name and logo will increase the chance that these prospective clients will call your business when a need for your product or service arises.
But Wait, There’s More…
In addition to traditional wall sized calendars, a postcard format print calendar is also a good choice. Postcard formats are available in the traditional size as well as several larger sizes. In a cubicle environment, it is easy to quickly hang up a postcard sized calendar with a cubicle wall panel clip. Magnetic print calendars may also be a good fit for your business. Many cubicles have metal shelves at eye level where a magnet can be placed for quick reference. In more industrial areas, metal doors or shelving still provide a place for customers or potential customers to make use of a magnetic calendar. And, of course, there’s always the refrigerator at home.
Sound like a big deal to you? Good. Now get your order in several months before the new year to make sure your calendar finds a prominent spot on your faithful and potential customer’s walls.
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