Gaining customers is often the hardest task for a start-up or growing business, but your lawn care business will easily prosper if you use some simple marketing techniques. For instance, using print and word of mouth to distribute your brand will increase the first time customer base for your lawn care business. After this, service and quality will keep the customer satisfied. Want to know more? Here are five marketing tips for successful marketing of a lawn care or landscaping business.
Get Your Name Out There
Spread the “word” with print. Use printed marketing material to gain customers. Print brochures that explain why your lawn care or landscaping service is more beneficial than your competitors. Don’t just stop with print brochures, though, use business cards, door hangers, and flyers to spread awareness and keep your business in the memory of the future client. State what makes your business great: do you have a special mulching mower, or always edge and blow off the grass clippings for free?
Network with Similar Contractors
Networking with other contractors will increase revenue. Remodelers are a great source for networking. They are often working in established areas where the homeowners have disposable income. Share your print brochures and ask the contractors to hand them out on the job. Be courteous and do the same for them.
Use Direct Marketing to Reach Locals
Use direct marketing. Direct marketing networks work well to spread the word about small local businesses. You don’t have to contact a network of Amway or Avon reps, although they may help. There are value coupon packs and other direct marketing saving plans available. Distribute your print brochures or flyers through these networks.
Ask for Referrals
When asking a valued customer for a referral, offer a discount or special incentive. Not only will your customer actually want to find you a great referral, you’ll build up a loyal customer base much more quickly!
Consolidate Marketing Endeavors
Focus on gas and time saving locations. When delivering print brochures, pick homes in subdivisions that you already have a customer in. If you get a new customer that is out of the way, just go door to door in subdivisions that are on your way back home or back to the office. This will allow you to put your customers on convenient routes, saving you both time and money.
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