After awhile of being in the business, a company can find itself at a loss as to how to get out of the vicious stale marketing cycle in which it is trapped. This problem often occurs when a business finds a few marketing techniques that really work well and can’t bring themselves to leave it behind when it no longer provides the same results. (It worked before, so why not now?) But recycling old marketing ideas will eventually backfire, and your company will find itself gaining fewer and fewer customers and, unfortunately, losing loyal customers to the competition across the street with the latest and greatest marketing efforts.
Below are some ideas on how to create fresh marketing designs using the example of a booklet printing, but these techniques can be used for any advertisement that needs refreshed.
Build on another company’s great idea
Many great marketing ideas have already been used in recent decades. Take advantage of past great designs as an inspiration point to build on for your booklet. And although ideas cannot be copyrighted, it is still a good idea to add distinction to your design by creating your own branding twist.
Be sure to add an original look to your own booklet printing, distinct from your inspirational idea. In addition, steer away from company-focused selling points and personalize your booklet with the benefits your business’s product or service has to offer customers. Customize the booklet for your target market telling customers the specific ways that your product can improve their work process or personal lives.
Build on two or more borrowed ideas
One idea may not offer sufficient inspiration to complete an original booklet printing design so look for two or more successful marketing ideas that you can combine into a cohesive design for your booklet. For example, you may take the compelling layout from one inspirational idea and combine it with the image style of another, perhaps incorporating a feature article inspired by yet another successful marketing campaign.
Take note of attention-grabbing copy styles and layouts as you research your design. Copy must most importantly remain easy to read, but a unique layout or font style can add a lot to a booklet design. Make sure that the copy used in your booklet supports the images and vice versa. Images that lack contextual relevance in the overall design of your booklet will confuse readers.
Build on ideas used in other industries
Booklet design can be distinctly different from one industry to another. Consider the advantage of designing your booklet in the style of a contrasting industry. This goes beyond the basic contrasting elements of color or shading in a design and uses the contrast of one industry to another as its impact.
With careful planning, this can add new life to your booklet printing and create interest for readers with its novel approach. You may only be able to adapt some of the elements to your design, so make sure that your products are not overshadowed by an unusual layout.
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