Commercials for the Super Bowl LXIV have reached new levels of stupidity, controversy, and hilarity this year. Many of the ads poked fun at topics under serious debate on news channels, and many featured celebrities such as Betty White, Oprah, Jay Leno, Brett Favre, Danica Patrick, Tim Tebow, and more. And then some ads made you wonder why a company would place it in a million-dollar commercial slot. Here are some of the best (and not so best) ads from the 2010 Super Bowl.
Downright Hilarious
Betty White’s snicker ad was voted by most viewers online as one of the funniest super bowl commercials this year. And the “Don’t touch my Mom” Doritos ad was close. Of course, Simpson’s Super Bowl Coke Ad was a brilliant take on the over-the-top “life is better with a coke” theme. Bud Light aired quite a few commercials with some of the more laughable, maybe even slightly on the stupidity side, being the Bud Light Human Bridge and Bud Light Party ads. Loved the Coke commercial though.
Slightly Shocking
The “I Wear No Pants” Dockers Ad although very funny could be seen as somewhat shocking with men in underwear parading around a field. But the Career Builder Ad with an employee passing gas on a co-worker was so, um, childish? that it topped the Dockers Ad. Most everyone would probably agree, though, that the Sexy Danica Patrick Go Daddy “Spa” Commercial passes the “slightly shocking” label and even soars into the censured status.
Making a Statement
Several commercials this year seemed to be either trying to laugh off issues from this past year or promoting a cause. The Audi 2010 Green Car ad was a hilarious ad that poked fun at censoring not-so-green living. The Ed Begley Jr US Census Ad seemed to be trying to make citizens aware of the upcoming census or poking fun at themselves — it was hard to tell which. Tim Tebow and his mom starred in a Focus on the Family Ad that encouraged viewers to visit the site for more information on pro-life.
More Celebrities
Some of the ads were simply memorable because of the celebrities involved, but not all of them necessarily made sense. For instance, the David Letterman Show ad included Oprah, Jay Leno, and David sitting on a couch watching the super bowl together, and not much was said. And was Hyundai comparing itself to Brett Favre in its Brett Favre Hyundai ad? Kia Sorento’s Toy Joy Ride featured famous figures from children’s programs, such as Yo Gabba Gabba, having a night on the town, which was slightly disturbing at the least. The truTV ad showed Troy Polamalu being pulled out of a hole to see his shadow and predict more football.
Waste of Money or Just Plain Stupid?
Some commercials wavered between being a complete waste of money and so stupid that it risked annoying viewers. Denny’s Screaming Chicken may have been one of the more annoying commercials with a bunch of chickens screaming at each other. The Monster Jobs ad showed a beaver searching for violin jobs and eventually rising to fame and fortune — why a beaver? And what was up with the Kool & the Gang’s Honda Commercial? Nice choice of music but why the animated animal?Volkswagen Ad in that they were like any normal prime time TV commercial. If it wasn’t for the reliable ones such as Budweiser, those of us who watch the game for the commercials may have taken a vow to never watch another super bowl again. Here’s hoping that next year, advertisers will step it up to the level of ingenuity expected for million dollar TV commercials.
Honestly, the between-game entertainment was somewhat disappointing this year. Most of the ads seemed to be like the Volkswagen Ad in that they were like any normal prime time TV commercial. If it wasn’t for the reliable ones such as Budweiser, those of us who watch the game for the commercials may have taken a vow to never watch another super bowl again. Here’s hoping that next year, advertisers will step it up to the level of ingenuity expected for million dollar TV commercials.
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