The rhythm of trends can catch anyone off guard. It seems that there is never just one trend-setter. It would appear the design community holds a collective train of thought that shifts together to create new and better design. When you find a new trend in design, you are likely to see it elsewhere at the same time.
In the blog Web Design Trends for 2010 there are examples of new trends being set by several designers. These certainly are not the only ones of their kind. Study these and then take a look around to find others like them. Below are some of the trends discussed in the blog, but with my own thoughts on how they affect print media as well.
Logos and Headers are Getting Bigger
The visual impact of larger logos and headers is significant. For one thing, there is no question of what you are looking at. Businesses can be recognized easily and associated with their printed media.
Logos can be a work of art in themselves. The bigger they are, the better chance they have at being given the credit they are due. Poster, postcard and brochure printing has never looked so good.
Design is Getting More Individualized
Printed design trends seem to be moving toward hand drawn and sketched graphics. Although this look has been quite popular with gig posters, it is now finding its way into marketing materials, such as with brochure printing. Even fonts styles are being custom made by designers. Text is no longer the only reason for typography. Letters are becoming part of the design. The point is that there may be trends but the designs are unique to themselves.
Designs of the Past are Holding on Strong
Retro, nostalgic designs are still prevalent, and will be even more so in 2010 than in the past decade. Grunge is new on the scene as a comeback. The early nineties have reestablished themselves as far as design and fashion are concerned. You are sure to see much more of it in the future.
Simplicity Remains a Solid Part of Printed Design
Nature and nature-inspired design is very popular this year. Designers are also reverting to minimalism in 2010. The most impact in design is created by fewer content and more balance. White space remains ever popular, and will continue to grow in popularity in even high-content materials such as brochure printing.
The trends discussed are already popping up everywhere, and they will continue as the year progresses. If you are a designer, then you have probably already begun to make these changes in your portfolio. If you are just an admirer of printed design, then you will not be disappointed with the brilliant designs that will come out of this year.
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