Short term ad campaigns attempt to get people to take action immediately. Whether the campaign involves postcard printing or newspaper spots, the ads tell about products and offers available for a limited time, creating a sense of urgency that causes people to respond. Here are some tips to help you short term ad campaign be all that it can be.
Sell Seasonal Items
Short term advertising is great for selling seasonal items. People already have a desire or need for such things when the season comes around; all you have to do is convince them to buy from you.
Send out postcards telling about a special seasonal offer. Mail a brochure featuring two or three items and some rave reviews from satisfied customers. With brochure or postcard printing, you can easily remind people to plan ahead and get what they need before the good stuff is gone.
Sell Event-related Items
If there is a special sports event taking place in your area, do a radio commercial that lets people know about the sports gear or tailgating equipment you have. If you own a salon, postcard printing is an inexpensive way to remind high school students to get their up-dos done by you.
Offer Specials
If you just want people to get into your store, offer short term sales specials. Do a print ad letting people know coats will be 40% off for one weekend only. Pass flyers around a college campus offering a 25% discount on office supplies at the beginning of the semester.
Print Coupons
Include coupons when postcard printing and then mail them out. Postcards are effective because you can grab the reader’s attention without them having to open an envelope; even better, postcards are also cheap to mail.
Identify Your Brand
In any form of advertising, be sure to identify your company. On radio and TV commercials, say your company name three or four times. On print materials, make sure your logo stands out.
Promote One Item Type
Stick to one item per advertisement. If you try to sell too many things at once, people will get confused or just tune you out. They will remember a single, simple offer more easily.
Use Simple Language
Always use simple, conversational language when selling to consumers. Use short sentences, common vocabulary, and do not say too much. It is okay to repeat yourself though; repetition helps your advertisement to stick in people’s minds, making it more likely that they will choose you over a competitor.
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