As you may know, red is a color full of powerful emotions: anger, passion, desire, love. Red is associated with power and strength, danger and war, determination and energy. And in advertising, red can be used to compel customers to take action, if used correctly. Here are some tips for using the color red in your advertising, whether it’s for brochures, TV commercials, or postcard printing.
Bring Text to the Foreground
When you use a shade of red for the text of your brochure or postcard printing, it will be the first thing noticed. Make your text pop with the color red placed on a light colored background.
Drive customers to Action
Print your call to action in red. Phrases like “buy now” or “call us right away” printed in red will stir up emotions that cause people to act quickly.
Make an Emotional Appeal
Red can cause a feeling of danger or of passion. Use red in your graphics to create emotions that motivate customers to buy. Red stop signs or fire trucks warn of danger. Red nails, red lips, or red lights evoke feelings of passion that can lead to a motivated buyer.
Change the Tone
You can tone down or change the message red sends by combining it with certain colors. Red, white, and blue is very patriotic in many counties, including the USA, and patriotic emotions for postcard printing can make a customer connect with your company. Red and green are festive and remind us of Christmas. Red and pink make us think of Valentine’s Day. Use red with other colors to create a whole new set of emotions for your advertisements.
Suggest Speed and Confidence
Use red on postcard printing when you are advertising a company with confidence. Or use red to advertise cars in posters to give a feeling of speed and power. The use of red can create a strong and confident brand for your business.
Advertising works best when you can draw out emotions from your audience, and using red is a great way to do just that.
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