Making your site more search engine friendly is a fairly simple matter. If you understand search engines and what they are looking for, then all you have to do is implement the right aspects on your website. Follow the steps below and you’ll be well on your way to a blog that captures attention from search engines and, therefore, web surfers.
Step One: Learn What Search Engines Want
Each search engine will work a little differently. They scan your website in different ways so it is important to learn as much as you can about the most popular ones. Google and Yahoo are the two you should be really concerned about; usually if your site follows their SEO (search engine optimization) requirements, the smaller search engines will follow.
Step Two: Write Good Content
Your textual content is what the search engines are scanning through. Colors and graphics make your website look nice, but they will not bring you up on a search. You should have at least 5-10 pages before you even begin a blog.
Step Three: Include Keywords
Learn what keywords will drive the right kind of searchers to your site and use them. Include them in the top portion of your pages as some engines don’t scan past the first third of the page. The more you use the keywords, the better chance you will have of showing up.
Step Four: Make Your Web Page Titles Unique
Having unique page names is imperative. This is a huge step towards optimizing your WordPress blog. Choose a different keyword for the beginning of each page title and you will increase the likelihood of being found. Also, make sure the url of each page is simple and if possible includes the keyword, such as www.blog.com/category/title-of-blog-article.
Step Five: Link Your Blogs Together
Whenever you reference a previous blog entry, you should link the two together. By connecting past blogs with current blogs, you increase the visibility of your blog. You will also increase the effectiveness of your keywords. You may also want to go back and edit your previous blogs so that they link to newer ones as well.
Step Six: Submit to Search Engine Directories
Submitting to directories with a WordPress blog is welcome by search engines. First check your site for errors and get a description ready. You may also need a list of your site’s url’s/addresses. Now you can submit, but do not do so too often. Once a month is more than enough.
A few last tips: keep in mind that your keywords should have their own page and that you should mention keywords 3-5 times for every 150 words or so of content. Also, don’t forget to place keywords in the Tags section of articles. And do not stop with these steps. Once you’ve accomplished the tasks above, do more research until your blog is at the top of the search list on Google and Yahoo.
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