A website without a clear call to action has no business being a website. Defining a clear call to action is easy if you understand what it is that you need for your visitors to do in order for your business to be successful. Without an action that your visitors need to take, you could be missing out on many conversion opportunities. If you don’t know where to start to make your call to action noticeable, take a look at the following steps.
Step 1: Define for yourself what it is you want your visitors to do
When you are trying to come up with a clear call to action, there are a few things to consider. For starters, there should only be one or two calls to action emphasized. Stick to emphasizing the most important one. Also, keep in mind that a call to action is not the same as information. Information might help you accomplish your goal, but it will not tell your visitors what to do. Lastly, your call to action must move your visitor closer to your final goal: to make your visitor a customer.
Step 2: Define for your customer what it is that you want them to do
Write your call to action as a command. “Sign up,” “Call now,” or “Ask for a quote” are all strong commands that will make it clear to your visitor what they need to do. Also, make your call to action very visible. Use large print and bold colors. Leave plenty of white space around your call to action so that it appears important. Repeat your call to action in several places so that your visitor will not miss it.
Step 3: Make sure you visitor will not be distracted
If your call to action is for your visitor to sign up for your newsletter or use the discount coupon on your postcard, make sure that is all they are being prompted to do. This is not the time to ask them to check out your merchandise or visit your customer satisfaction page. All of their actions should lead to signing up for your newsletter.
Step 4: Use landing pages for separate calls to action
Your website may have several great calls to action. Create landing pages that are dedicated to separate, single calls to action. Quick tip: make your landing page design consistent with the ad that brings your visitors there. That way your visitors will feel confident when they fill out forms that they are on the right page.
Step 5: Check on the success of your calls to action.
Periodically switch up your landing pages or calls to action. Measure you new methods against the success of the first. When you find a call to action that brings in a higher percentage of conversion, use that as your new standard.
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