After you have designed and printed a business card that you are proud of, try some unique ideas for placing your business cards for potential customers to see. Some ideas may seem a little far fetched, but many businesses have actually found success with them. However, do keep in mind that these ideas for guerrilla marketing should never replace traditional face-to-face networking. These techniques should only be used to supplement smart targeted marketing and networking.
Ordinary Locations with a Twist
1. When you place your business card on a bulletin board, bring some extra thumb tacks with you. If you create an arrow from the tacks, pointing to your business card, it is sure to get extra attention.
2. Make a small “free” sign to place beside a stack of your business cards.
3. Turn your business card into a drink coaster.
4. Print magnets that look identical to your business card and stick them on everything metal you can find. Encourage people to take one by leaving several together in each location.
5. Tack up several of your business cards on a bulletin board in a fun shape. A display made up of the same card draws a lot of attention.
6. Place a fish bowl and sign next to a stack of your business cards. Your sign should encourage others to leave their business cards in the bowl for you to draw from. The winner should get an acceptable price from you, like a free service or product.
7. Print your business card onto a pen and leave them everywhere. People love a free pen.
Odd Locations
1. Place your business card in books in the library. This is especially effective if you choose books related to your line of business.
2. Everytime you stop at the ATM, leave a business card on the ledge for the next visitor to see and perhaps take home with them. Only do this if your target audience could be using the ATM.
3. Leave a business card with every tip you leave. It might be more effective if you are a generous tipper.
4. “Drop” a business card on your plane or bus seat.
5. Tape your business card to the inside of bathroom stalls.
6. Public places like the beach, laundry mat, library, and hospital may work if your target audience frequents these locations.
7. Leave a card behind you in your shopping cart or basket. Perhaps leave them in several carts nearby or in cart corals.
These ideas should get you started and also inspire you to come up with your own similar ideas. Just remember to design an attractive business card that includes a clear explanation of what you do, who you are, and how to get ahold of you.
This post is sponsored by Printplace.com, the leading online provider of business cards, postcard printing, catalogs and brochure printing services.
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