One of the more fantastic print advertising tools that marketers have at their disposal is booklet printing. Good reasons abound for booklet printing, but one of the most important opportunities you have is to create a reference tool for your customer. Traditionally, booklets are not as lengthy as catalogs, so you cannot be quite as thorough. Still, a well crafted booklet can create an important reference tool for your customers.
Editorial content
First of all, in addition to all of your product information, you can include editorial content. This can include a small section about recent changes in the industry, important company-wide information, or just interesting articles that may be relevant to your customers. Editorial content that is carefully built into your booklet printing adds unique value for your customers by including information they may not be able to find anywhere else.
Industry calendar
If you work within a particular industry, consider including a calendar of events. This may include trade shows, continuing education events, or even lectures at the local community college that might be relevant to your customers. You may even want to put this calendar on the back cover of your booklet so your customers can reference it quickly. Calendars are another value-added feature that can make your booklet important for your customers to keep around.
Further research sources
Finally, make sure that your booklet printing project includes a way for your customers to research your products and services more thoroughly. Provide them with a technical support hotline or even links to your website. Remember, you do not have the same amount of space that you might have in the catalog for detailed product information. So keep them interested in your products and then guide them to a location where they can continue their research.
Conclusion
One of the keys to making sure your customers perceive your booklet printing project as a reference tool is to keep the information relevant to them. You may have to do a little bit of extra research to find out what your customers want to know, but if you can include this extra information of editorial content, an industry calendar, and further research sources you may very well create a powerful tool that your customers keep at their fingertips at all times.
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