Marketing Manner

Powerful call to action phrases will make all the difference with a brochure printing design – a difference between a stellar increase in sales and a little bit more than what you had before. In this market, brochures can illustrate your willingness to do what it takes to go the extra mile, but make sure that yours are worth your time and advertising dollar by including the following call to action phrases.

Sweeten the Deal with an Upgrade
Insist upon a giving an upgrade for ordering now, for instance, “Call now and we will add even more to your order for the same price.” Leave out how much you are adding on the printed brochure to create a curiosity. This will entice the procrastinators to order now rather than putting off ordering and just forgetting to order later. 

A Guaranteed Trial Period is a Must 
Nothing motives more than a win-win situation. With a guaranteed trial period, the consumer has no risk or reason not to order. Inform the consumer that returning the product will simply give you feedback and allow you to better serve your other future customers. Best of all, most consumers do not return a product within the given time period.  

Hurry, Hurry, Hurry! 
“Special offer” or “Limited time only” are great call to action phrases for brochure printing pieces. Motivate the consumer with a discount that will not be available in the future. Use a short term deadline or a coupon. You might even try a “Coupons are limited to the first 1000 callers.”

Free Gifts are Great Motivators
Offer a free gift if the customers places their order now. To further encourage an immediate purchase, make it clear that the gifts are limited with a phrase such as, “Get your free gift before they are gone!” Free gifts are great for causing the phones to ring with more orders. Everyone loves a good deal and a free gift is just the way to do it.

Other Free Stuff! 
The customer will say, “Oh my gosh, this is unbelievable!”  A free gift, free accessories, and a limited time discount. No customer will be able to resist. Oh, and don’t forget the upgrade. All of this will call customers to action and push your printed brochure over the top.
        
One final tip for motivating customers: if what you sell is only available on your website or at your storefront, let customers know. For instance, “Call now! This is not available in stores.” You may even want to advertise that operators are available 24 hours, but only if you plan on following through with this offer.

A successful brochure printing can be similar to an athletic event: you too can take that shot that an athlete takes to make the winning score in the final seconds of the game. A good athlete will not let that chance for success pass them by and great brochure printing will not allow a consumer to pass by either. This chance is not a result of pure luck. It is the result of preparation and opportunity crossing and resulting in success. With a few simple tactics and phrases on your brochures, they too will seize the opportunity more often than ever before. Here’s how:

Action Phrases

Action phrases are the best way to motivate your customer.  Don’t sell your message short by being to timid for the action phrases. Most ads use “Call Now! or Purchase Today” to motivate the customer. Your brochure printing should too to move your customers to action.

Free Trial

Don’t just show confidence in your brochure printing; show the consumer that you have confidence in your product. Offer a free trial period in which they will be billed after the fact, if the product is not returned. By establishing a trial period, this will aid in getting that sale when the opportunity arises. Use a “Satisfaction Guaranteed!” for the action phrase in this type of advertising. Delayed billing and a time limit will especially attract new customers.               

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Research is key when you are developing a marketing strategy. You have to know your target audience before you can design materials like brochures and door hangers that will appeal to them. While most people are probably familiar with the idea of catering to a specific demographic, there is a new way market researchers are starting to group people, and they call it psychographics. 

Demographics Explained
Demographics have to do with tangible differences between people. Demographics are categorized by information like age, gender, weight, and income level. It’s pretty easy to separate people into these kinds of groups because the distinguishing characteristics are observable.

Psychographics Explained
Psychographics are groupings of people according to intangible items like beliefs, values, and preferences. These are a little more difficult to measure than demographics, since it’s hard to know who believes what.

Using Demographics
Demographics are very important when planning your marketing campaign. Unless you have unlimited funds, you will need to target your marketing to a specific group. Which group you need to focus on should be relatively simple to figure out. If you run a beauty salon near a college, you know that you need to focus mainly on women between the ages of 18 and 22. Then you can just ask people in this group what kinds of things they want. Then you advertise that you offer these items.

Using Psychographics
Using psychographics is a bit trickier for some kinds of marketing campaigns. If you are using door hangers, for example, it may be difficult to know whose door to hang them on because people don’t generally congregate based on values. You probably don’t want to make your beliefs the focus of your marketing, just include them as a side line.  Continue reading »

Whether you are a new company looking for ways to make sure your brand is successful or a company that has tried and tried again but just can’t seem to get your brand to stick, there is a solution. When a brand flops, it is usually due to the same few mistakes. Your business can create a successful brand simply by knowing the most common reasons for branding failure and know how to correct them.

No Memorable Image – Some companies make the mistake of creating a logo without a memorable image. Make sure that the image in your logo is something that is uniquely yours and is appropriate for your company. The Nike swoosh image not only is one-of-a-kind but also appealing to their target audience – the swoosh looks athletic.

Inconsistency – In every single item that is associated with your company, whether color posters or packaging materials, consistently use the same core branding aspects. The same logo, company name, tagline will reinforce your brand over and over to the public. For the same reason, you will need to give employees the same business card design for further branding consistency.

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Word of mouth advertising is effective because it is trustworthy – when a friend or relative recommends a product or service, you know you can trust their opinion based on the history you have with them. Word of mouth advertising fits well into any budget because it is inexpensive, but it does take a concentrated effort. Here are some tips on how to encourage word of mouth advertising among your customers.

Give Rewards
The most obvious way to get your customers talking about your business is to offer them something in return. This should be a carefully thought out promotion or you may end up spending too much money in your promotional offers. Referral postcards are a great way to keep promotional offers within reason. Offer customers a few of your postcards at checkout. For each new customer who comes in with a referral postcard, the existing customer named on the card could be given 10% off one item or 20% off a purchase of $100 or more. You may want to offer the same special to the new customers as well. Continue reading »

With the ever increasing use of texting, instant messaging, and other forms of modern communication, it may be easy to overlook or even purposefully include a few grammatical errors in marketing materials such as brochures. However, business marketing is not the place to become lax in the correct use of language. Indeed, writing an effective marketing message depends on the ability to communicate with consumers intelligently and with authority.

Use Correct Grammar

Brochure printing is a valuable marketing tool. Small yet informative, most people will keep color brochures handy for reference when making a decision related to the brochure topic. Incorporating informative and persuasive copy is the key to a successful marketing campaign with brochures. Informative and persuasive copy depends on the correct use of grammar to make a favorable impression on a reader who is developing their opinion of your business from your brochure. Seemingly insignificant mistakes in grammar can adversely affect a reader’s opinion of your business and your ability to meet their needs.

Build Credibility

Your brochure’s information should build credibility with consumers in your business’s abilities to meet their needs. Use testimonial examples to demonstrate how consumers will benefit from using your product as opposed to the competition’s product. Build up the idea that your business is the best answer to the customer’s needs throughout the entire brochure. Consider what objections might be raised and preempt them with the supporting facts of your superior product. Continue reading »

A compelling travel brochure should always be part of the total marketing plan for a travel business. Creating an effective travel brochure is much like any other brochure printing project, but there is some basic information you should include in a travel brochure. Begin by determining what the message of your brochure should be then move on to these simple steps.

 
Audience

Now that you know the basis for your ad campaign, a careful study of your target audience will guide the design elements of your travel brochure. The choice of theme, colors, styles, font, and photos all need to be based on their appeal to the audience while also maintaining consistency with your company’s brand identity. The third consideration that should be taken into account is the nature of the product or industry that you are advertising. Continue reading »

When designing any type of marketing print materials, use repetition to engage readers and reinforce your message. Repetition in design is important for creating an attractive and cohesive piece. Repetition also helps people to read the printed material and tells their eyes where to go next.
 
Repeat the Layout for Recognition
Designers use a grid to keep the layout of the pages of a print piece consistent. For instance, if there are columns, they should be the same width, or if there is a side bar with additional information, it should be in the same place on each page and be the same size. You’ll want to also repeat the amount of white space on each page. Having consistency is especially important for a piece that extends over several pages, such as in a magazine or brochure printing. If the layout of the article looks the same, readers can easily recognize the article by its layout as they flip through the pages. On the other hand, if a reader can’t find the rest of the article, those pages will have no chance to make an impact.

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Summer is a great time to connect with people and attract new customers to your business. The sunshine improves every one’s mood, and people are outside and accessible. Take advantage of the summer time to promote your business by trying a few of the fun summer promotional ideas below.

Sponsor a Swim Team
Even small towns have swim teams for children that compete at regional swim meets. You can check at your local swimming pool to find out who is in charge, and ask to sponsor the team. You could purchase their swim gear and have your business name printed on their swim caps. Not only will this help get your business name out there, it will show people that you are involved in the community.

Leave Brochures at Hotels
When you go on vacation, you can leave business brochures at your hotels. You can also leave them at the different restaurants you eat at. Just be sure that your printed brochure has all of your contact info, including a web address, email address, and Facebook or Twitter info.

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I believe that there is a time and place for a text-heavy ad to counteract specific competitor threats. The recent case of Starbucks’ new text laden campaign may be a good example of such a time and place. With McDonald’s and Dunkin Doughnuts trying their best to capture the Starbucks market, Starbucks no doubt has a lot they would like to say to their customers who may be thinking about going elsewhere.
 
Effective Advertising?

For my coffee drinking addiction, there is nothing that beats Starbucks. I want my coffee to have plenty of caffeine, no sugar, and to taste good. From what I gather, other coffee drinkers are not such purists. The reason, however, that I think the current ad campaign may be effective is that the classic Starbucks coffee drinker has discerning tastes, is well-read, and makes decisions based on qualities other than price.

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