Marketing Manner

After you have designed and printed a business card that you are proud of, try some unique ideas for placing your business cards for potential customers to see. Some ideas may seem a little far fetched, but many businesses have actually found success with them. However, do keep in mind that these ideas for guerrilla marketing should never replace traditional face-to-face networking. These techniques should only be used to supplement smart targeted marketing and networking.

Ordinary Locations with a Twist
1. When you place your business card on a bulletin board, bring some extra thumb tacks with you. If you create an arrow from the tacks, pointing to your business card, it is sure to get extra attention.

2. Make a small “free” sign to place beside a stack of your business cards.

3. Turn your business card into a drink coaster.

4. Print magnets that look identical to your business card and stick them on everything metal you can find. Encourage people to take one by leaving several together in each location. Continue reading »

A combined marketing strategy that incorporates online and offline methods will maximize your advertising campaign. Without online marketing, your company is missing out on the vast global network available online. Without offline marketing, your company will be unable to reach those who do not use the Internet or who prefer reading print. Both methods together bring a much greater chance for success in your marketing efforts.

Continue reading »

It is a well-known fact in business circles that keeping your current customers is a lot less expensive than attracting new ones. Generating customer loyalty starts with good customer service and quality products, but there are also some marketing strategies that will help keep customers returning to your store.

Show Appreciation
If you have a client who buys a big ticket item from you, show your appreciation with a thank you note. Everyone likes to be appreciated. You can even cut costs through postcard printing in the form of a thank you note; 4″x6″ postcards are cheaper to mail than regular mail.

Keep in Touch
Regularly contact your customers. Send out greeting cards around the holidays. Mail birthday cards to clients. Give customers seasonal coupons sent with postcard printing pieces. If your business deals with just a few clients, take them out for coffee or invite them to a cocktail party at your house. Continue reading »

If a large poster with your logo and contact information can be considered advertising, then a 2″x3.5″ card with the same content can also be advertisement. Business cards are basically a tiny little poster that you place right into the hands of potential customers. Only unlike posters, prospects can keep them and refer back to them at any time. So why not design your card with the same care you take to design your poster? Many of the same rules apply with business card printing, so use this information to turn your business cards into marketing machines.

  Continue reading »

Marketing materials are only effective when they clearly state the benefits of your business and encourage your customers to take action. Not only that, your marketing materials should appear professional and attractive. Poor quality brochures and business cards will lead customers to believe that you do business poorly. Here are a few tips for creating strong marketing materials for any business venture. Continue reading »

If you take a look at a dozen business cards, you will see some common elements as well as a wide range of differing designs. The ones that grab your attention are the full color images and streamlined designs. Even a plain black on white can be eye-catching if the white space is used well and the fonts are well-chosen. The point is that extra care should be taken to make a great business card printing piece that represent your business well. Continue reading »

Summer is a great time to connect with people and attract new customers to your business. The sunshine improves every one’s mood, and people are outside and accessible. Take advantage of the summer time to promote your business by trying a few of the fun summer promotional ideas below.

Sponsor a Swim Team
Even small towns have swim teams for children that compete at regional swim meets. You can check at your local swimming pool to find out who is in charge, and ask to sponsor the team. You could purchase their swim gear and have your business name printed on their swim caps. Not only will this help get your business name out there, it will show people that you are involved in the community.

Leave Brochures at Hotels
When you go on vacation, you can leave business brochures at your hotels. You can also leave them at the different restaurants you eat at. Just be sure that your printed brochure has all of your contact info, including a web address, email address, and Facebook or Twitter info.

Continue reading »

Advertising is important in creating your brand presence, but a strong brand is more than a name and a logo: it must generate an emotional bond with the customer to keep them coming back. It must be memorable enough to gain the attention of potential customers and differentiate it from other brands. What is it about your brand that is special? Why should a customer choose your brand over others? Your advertisements should build and then communicate these things to the customer. A strong brand should seem relevant to the lifestyle of the customer to keep them coming back even after they have made an initial purchase.

Continue reading »

Developing the right brand means knowing yourself and your business. Sure, you can develop a logo, print business cards, and other corporate identity items, but that doesn’t necessarily mean that your brand is noticeable. A memorable brand has character, plain and simple. And although packaging and promotional items need to reinforce your brand, they cannot not be correctly developed without knowing who you are. With this in mind, take some much needed time to answer some important questions about you:

Continue reading »

If you are in business, you have a business card.  If you don’t, you are either trying out some revolutionary new business strategy, or you are about to fail.  A business card is an absolute necessity for any businessperson. 

The role that a business card can play, however, is often misunderstood.  Most people see their business cards as simply a means to tell customers and potential customers how to contact them.  To be sure, business cards are wonderful at tell people how they can get in touch with you.  But if that is the only purpose your cards are serving, then you are missing out. 

One of the most important tasks that you have is to promote your brand.  Your brand is, essentially, the image that you present to the world.  Every piece of marketing material that you use should promote that brand, and that image.  And that includes your business cards. 

Continue reading »