The Many Benefits
Maximize exposure by combining offline and online marketing
This is ultimately the greatest benefit. Your message will reach a much wider and diverse audience. You have the capability to place your brand in front of web viewers along with a general audience.

Create credibility through a combined marketing strategy.
When your brand is seen both online and offline, your credibility will be increased. There is something validating about holding a brochure printing piece in your hand and finding the same logo online.

Measure your return on investment.
Sending your potential customers to your website can give you a better handle on your response rate. You can also keep track of how many visitors actually make a purchase much better on your website.

How to Make It Successful
Keep your brand consistent both online and offline.
Whenever you advertise – whether it be online banner ads, brochure printing, blogging, or business cards – make it cohesive. You should be using the same color scheme, image styles, font, and logo to build a strong brand.

Diversify your marketing to different types of ads.
Take full advantage of online marketing, since much of it is free. Blogging and social networking won’t cost you anything but time. Google Adsense and banner ads are great ways to place your ads on websites where your targeted audience will frequent. Brochure printing, posters, and direct mail will add another dimension to your marketing strategy.

Send your potential customers to and from your printed materials.
Begin by placing your URL on all of your printed materials. Business cards, posters, and brochure printing designs should include your web address right along with your contact information. You can also give web exclusive offers and place them on your printed materials. Another idea is to send your web customers looking for printed flyers and brochures. Hint at special printed coupons or printable coupons on your website or blog.

Get your whole team on board with the big picture.
You can only be successful at combining online and offline marketing if your whole team understands the big picture. If necessary, shift your job descriptions so that your marketing team can use their strengths to combine marketing methods.

When your marketing campaign is in full swing, you will see the benefits of integrating the two types of marketing clearly. Use the new and the old ways of marketing to your advantage and you will have a growing customer base very soon.

Promoting a new product is exciting. A new product gives you a chance to launch a marketing campaign with a new face. Go all the way with flyer and poster printing, TV and radio commercials, press releases and direct mailings. The more buzz you create about your new product the more chance it has of success.

Competitors
With the advent of the information age, knowing one’s competitors has never been more important for small businesses when commencing a poster printing campaign or any other kind of advertising campaign, for that matter. Knowing the answer to these following questions will greatly enhance your knowledge and increase your ability to effectively compete in your business’s market environment.

• Who are your competitors?
• What are the strengths and weaknesses of your competitors?
• What marketing strategy is your competitor using?
• Where are your competitors spending their marketing dollars?

Buyers
The next element of assessing the market environment of your business is to know your buyers. A successful business will understand who their buyers are and what it is about a poster printing campaign that influences them to buy. Factors that influence buying habits are:

• Culture
• Demographics
• Lifestyle
• Psychology of wants and needs

Depending on what roll they play, buyers can be divided between two groups: end users or intermediate buyers. End users are the shoppers who go out and make purchases. Intermediate buyers go between the original grower or manufacturer and the end user.

Environment
Understanding the marketing environment means a small business must be able to recognize and understand the influences of:

• Culture
• Government and politics
• Demographic and lifestyle trends
• Local, national, and world economic trends
• Multi-national competitor strength
• Technological influences on physical distribution

Much of this information can be gathered by contacting a local city or state agency. An example of one such informative report is the County and City Data Book by the Census Bureau.

Growth
The final factor in your assessment of the market environment into which you are launching your poster printing campaign is future growth. Exactly how big is the market to whom your product can be sold? What are the growth trends for the next five years? Will the market sustain your business? The answers to these questions must be observed in light of:

• Total market size
• Size of the market interested in your project
• Size of the market available to distribute your products
• Size of the market your small business can reach with advertising and distribution

Once you have assessed the market for your company based on competitors, buyers, environment, and growth, you are ready to plan a poster printing marketing campaign that will better speak to your target consumers, and better bring in customers that will choose your company or product year after year.

Sell Seasonal Items
Short term advertising is great for selling seasonal items. People already have a desire or need for such things when the season comes around; all you have to do is convince them to buy from you.

Send out postcards telling about a special seasonal offer. Mail a brochure featuring two or three items and some rave reviews from satisfied customers. With brochure or postcard printing, you can easily remind people to plan ahead and get what they need before the good stuff is gone.

Sell Event-related Items
If there is a special sports event taking place in your area, do a radio commercial that lets people know about the sports gear or tailgating equipment you have. If you own a salon, postcard printing is an inexpensive way to remind high school students to get their up-dos done by you.

Offer Specials
If you just want people to get into your store, offer short term sales specials. Do a print ad letting people know coats will be 40% off for one weekend only. Pass flyers around a college campus offering a 25% discount on office supplies at the beginning of the semester.

Print Coupons
Include coupons when postcard printing and then mail them out. Postcards are effective because you can grab the reader’s attention without them having to open an envelope; even better, postcards are also cheap to mail.

Identify Your Brand
In any form of advertising, be sure to identify your company. On radio and TV commercials, say your company name three or four times. On print materials, make sure your logo stands out.

Promote One Item Type
Stick to one item per advertisement. If you try to sell too many things at once, people will get confused or just tune you out. They will remember a single, simple offer more easily.

Use Simple Language
Always use simple, conversational language when selling to consumers. Use short sentences, common vocabulary, and do not say too much. It is okay to repeat yourself though; repetition helps your advertisement to stick in people’s minds, making it more likely that they will choose you over a competitor.

Economical
TV and radio ads are rather costly, and in a time of economic crisis, these advertising methods may not be an option. Poster printing is an alternative marketing option that can be equally effective. Designing and distributing posters can be done by you or someone within your company to even further save money. Be sure to explore your options for poster printing. Different printers specialize in different areas, and if you find those that specialize in poster printing, you should get a better rate but high quality.
 
Effective
The purpose of marketing is to make your business better known. Poster printing is a very effective way to do just that. After you have created a poster with colorful graphics and a punchy headline, hang them up all over the place and soon your name will be well-known. The more your business name is seen, the more familiar it will become. The more familiar the name, the more trusted it becomes. If posters are designed well and printed in high quality, then it is even more likely to impress its readers.
 
Easy
The steps for creating a quality poster are few, whether you find a designer or design your poster yourself. If you are designing your own poster, then here are a few things to keep in mind:

• Simple is better, a clear and concise message should be easy to read. Your headline should be the largest element of your poster, since it is likely the only thing to be read.
• Use bold graphics that reinforce your message, and a headline to elicit strong emotions.
• Throw in your contact information so that viewers who are moved to action can easily get a hold of you. 
• Find a printer online and send in your design; be sure to thoroughly look over the proof to avoid embarrassing mistakes.
• Have your employees, family, and friends help you hang up posters all over town.

Create interest in your business with poster printing! Poster printing is far less complicated than other marketing methods. In no time, your customer base will grow, and your business will be the talk of the town.

When it comes to brochures, this “cheating” method of design does seem to happen quite often, but maybe only because of the generic, standardized templates available for do-it-yourselfers. For when I peruse the inspirational brochure collections on websites such as GraphicDesign, the variety of unique brochures is stunning.

Clients do not need to succumb to a standard brochure printing design anymore. Although I’m sure it costs a pretty penny, die cut brochures in the shape of, say, a leaf or a hand or with holes cut into the front cover to give a peak of what’s inside really turns the head. And spiral bound booklets make for easy page turning as well as an interesting look, especially when used with card stock paper. Embossed initials, heavy textured paper stock, and rope bound booklets all add to the intrigue, but you may need to reserve these options for those clients who can afford such luxuries.

So are there any solutions to amazing brochures on a budget? Some of the most stunning and appealing designs I’ve seen recently were on standard 8.5″ x 11″ tri-fold brochures. Truly great designs are what make the brochure, not the other way around. A unique graphic image, a custom font, brilliant photographs can be the ticket to a winning design. But designers can easily step away from the standard by simply changing the fold or the size of the brochure. Or what about adding some interesting texture by gluing fabric or, as one company did, bubble wrap onto the front cover? Of course, this could take awhile but may be well worth the effort. And you’ll definitely need to charge extra unless clients would like to try their hand at gluing the brochure together.

So, whether your client has an unlimited budget or one that gives you little room for playing around, you can create an inspiring brochure without making your client feel like just another coffee shop, or used car dealer, or law firm, or bank. . . you get the idea. Find yourself hitting a brick wall? Peruse the brochure compilations online (there are many) and get inspired to greatness, without directly copying any ideas you see, of course.