Catalogs come in a variety of sizes and styles. The choice is yours. You may make this decision based on creative ideas, or you may consider the cost effectiveness of each choice. Here are a few tips on catalog printing and mailing to help make your choice easier as well as to make the process go a bit smoother. Continue reading »
Catalog Printing and Mailing Tips
Design Trends to Keep an Eye out for in 2010
The rhythm of trends can catch anyone off guard. It seems that there is never just one trend-setter. It would appear the design community holds a collective train of thought that shifts together to create new and better design. When you find a new trend in design, you are likely to see it elsewhere at the same time.
In the blog Web Design Trends for 2010 there are examples of new trends being set by several designers. These certainly are not the only ones of their kind. Study these and then take a look around to find others like them. Below are some of the trends discussed in the blog, but with my own thoughts on how they affect print media as well. Continue reading »
Increase Catalog Sales by Improving Your Design and Copy
Catalog printing is a costly process, so catalogs need to be as effective as possible. In general, your catalog needs to work like a good sales person: it should describe product benefits, talk about quality, assure customers they are making a good choice, and make it easy to purchase products. Here are some ways to improve your catalogs so they will generate more sales. Continue reading »
Quality Photograph Tips for Calendar Printing
When you are doing a calendar printing, there are some tricks you need to know to prepare your photographs for the printer. Great looking photos are the most important part of wall calendars, so here are some tips for getting clear, sharp images that have the colors you intended. Continue reading »
Booklets – A Reference Tool for Your Customers
One of the more fantastic print advertising tools that marketers have at their disposal is booklet printing. Good reasons abound for booklet printing, but one of the most important opportunities you have is to create a reference tool for your customer. Traditionally, booklets are not as lengthy as catalogs, so you cannot be quite as thorough. Still, a well crafted booklet can create an important reference tool for your customers. Continue reading »
Use Sticker Printing to Increase Brand Recognition
Sticker printing is a very cost effective marketing method for increasing brand recognition. Because of the limited space on a sticker, you’re often limited to a short message or even just your logo. But careful design and placement can yield your business a significant brand recognition boost. Take the following examples into consideration when you think about inexpensive advertising that your company could use.
Ad Writing for the Small Business Owner
Do you have trouble creating an effective piece of advertisement? Maybe you don’t know where to start. Or maybe you have so many ideas that your poster printing piece looks like a novel. Fortunately, ad writing is relatively simple if you know a few simple rules. When you are creating advertising for your small business, keep the advice in mind for a much smoother writing process and much better results.
What’s So Great about a Custom Print Calendar?
What IS so great about a custom print calendar? Well, for one, a custom calendar sent to your customers and prospective customers promotes your business 365 days a year while providing a useful benefit to recipients. And print calendars have a proven track record of being highly affordable and effective advertising. They are versatile as well, which makes them work for any industry or business. Still not convinced that a print calendar is a viable marketing tool? Here are a few more reasons your business should invest in calendars. Continue reading »
Marketing Ideas for a Successful Lawn Care Business
Gaining customers is often the hardest task for a start-up or growing business, but your lawn care business will easily prosper if you use some simple marketing techniques. For instance, using print and word of mouth to distribute your brand will increase the first time customer base for your lawn care business. After this, service and quality will keep the customer satisfied. Want to know more? Here are five marketing tips for successful marketing of a lawn care or landscaping business.
How to Design a Poster that Shines
Creating designs that help a poster to really shine is all about the graphics, but a great image is only the start of a great print poster. So, then what’s next? First select a graphic that gets the attention of the viewer. Then state your message and just tweak it all from there.
Get the Viewer’s Attention
There are several ways to get attention on print posters. Big and bold, or a little bit of shock and mystery work well to get attention. Going big and bold isn’t just using a larger poster, but also placing a bold image on a poster that cannot be ignored. Shock and mystery will create a desire to figure out what is being advertised.
Say What You Mean
Lead the viewer to successfully understand your message by stating the obvious. The “keep it simple stupid” or KISS method applies here. If you want to convey the convenience of your product, show the convenience in the image and use a statement such as, “Wouldn’t you like this to be just as easy for you?”
Choose Your Text Carefully
The amount of copy included on the print poster should be minimal, but that’s not to say that you shouldn’t pay special attention to the selection of your fonts. The font color does not have to be casual. When matched to the theme, the use of exotic fonts will add to the overall design of the poster.
Balance It All Out
After placing images, check to see if your print poster is balanced. View the right side versus left and top versus bottom. If one portion is visually “light” on content, this is usually the best place to add your text. If the text is already placed or does not fit, add other elements or adjust the placement of the images.
Lead the Viewer to the Message
Often, the message is placed at the bottom of the poster, especially when the image does not automatically lead the viewer to it. If the images chosen allow it, connect the image to your message. Shapes and lines, a straight highway or road, or even tree roots or waterfalls are all parts of images than can draw the viewer along. Color can also be used to point to the message of the print poster. You can use a bold color to stand out or a change in hues to lead more subtly.
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