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The best way to increase your profits is to provide everything people need in one place; just look at the success of Wal-Mart Supercenters or Super Targets. You can create this same atmosphere through cross-selling and up-selling techniques in your print catalog. All you need to do is brainstorm about what people need — what will help them solve their problem the most sufficiently. Here are some ways that you can use cross-selling and up-selling in your print catalog for encouraging a larger purchase.
Cross-sell Products that Go Together
Consider your main products and what people will need to use that product. Then offer those other products along with your main product. Very often, consumers will never see the importance of purchasing more than the one product they have set their mind on without some help. So not only will you increase your profit by selling more stuff, you will be helping consumers better fulfill their needs.

Cross-sell Services Along with Your Products
Some products are difficult to use and so customers need services to go along with them. For instance, if you sell computers and software, most customers would appreciate help with the installation. Either offer such services at a low price, or include it with the cost of the software as a promotional perk.

Up-sell Products that Work Better
Up-selling is simply getting customers to upgrade to a better product from the one they were originally going to buy. When you create your print catalog, you should describe the benefits of upgrading to a better model in glowing terms. In the computer catalog example, tell how much faster and more efficient a higher quality computer would be.

Sell Packages at Bargain Prices
Customers love to buy everything they need in one package when it saves them money. In your print catalog, spell out how much they will save by buying everything together. On the pages with your big ticket items, give a bullet list of complementary products that go with it along with their separate prices, and then print the bargain package price in large, bold type.

Cross-selling and up-selling can take your struggling business and make it thrive. Just keep the above tips in mind and your print catalog will be one that customers feel they can trust to truly fulfill their needs.

So, really, why all of the hype about promotional calendars? Of course, they are an excellent marketing tool that can be customized to fit any industry or clientele. And they do offer your business the ability to find advertising real estate right in your customer’s living or working space at a small cost to you. But are they really worth the time and cost for your business? Here are some ways that promotional print calendars are a big deal for your business. In other words, yes, you should invest in a new promotional calendar each year. Take a look:

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Not only do calendars make great gifts that people can use, they can be a promotional tool for your business. When someone uses your calendar, they get a daily reminder of your company. Not only that, if you give wall calendars, then you may gain new customers from their friends and coworkers viewing the print calendar. Below are some tips for designing an attractive calendar that people will want to use.

Use Creative Pictures of Your Product
Your calendar can be both functional, and a tool to sell your product or service. Just make sure your pictures are attractive and interesting to look at. For example, if you own a boutique that sells children’s clothing, you could take photographs of animals dressed in the clothing you sell. Or if you run a restaurant, you could feature toddlers dressed like adults placed like customers.
 
If you have an interesting business such as making custom jewelry, you could put photos of different steps in your work. Then you could include a little information at the bottom of the picture. Or, if you own a bakery, you might feature attractive pictures of your baked goods and include a recipe underneath each corresponding picture.

Use Photos of Local Attractions
People like seeing pictures of their home town. You could include pictures of local landmarks or places of historic significance. You might also take pictures of local festivals and events. Be sure to include people in your shots, but get their permission if they are close by.

Leave Space for Writing
To encourage people to use your calendars, leave enough blank space on each page for people to write. You should make the date squares large enough to write in. You can also leave room at the top and bottom or sides of each page for notes. Continue reading »

Powerful call to action phrases will make all the difference with a brochure printing design – a difference between a stellar increase in sales and a little bit more than what you had before. In this market, brochures can illustrate your willingness to do what it takes to go the extra mile, but make sure that yours are worth your time and advertising dollar by including the following call to action phrases.

Sweeten the Deal with an Upgrade
Insist upon a giving an upgrade for ordering now, for instance, “Call now and we will add even more to your order for the same price.” Leave out how much you are adding on the printed brochure to create a curiosity. This will entice the procrastinators to order now rather than putting off ordering and just forgetting to order later. 

A Guaranteed Trial Period is a Must 
Nothing motives more than a win-win situation. With a guaranteed trial period, the consumer has no risk or reason not to order. Inform the consumer that returning the product will simply give you feedback and allow you to better serve your other future customers. Best of all, most consumers do not return a product within the given time period.  

Hurry, Hurry, Hurry! 
“Special offer” or “Limited time only” are great call to action phrases for brochure printing pieces. Motivate the consumer with a discount that will not be available in the future. Use a short term deadline or a coupon. You might even try a “Coupons are limited to the first 1000 callers.”

Free Gifts are Great Motivators
Offer a free gift if the customers places their order now. To further encourage an immediate purchase, make it clear that the gifts are limited with a phrase such as, “Get your free gift before they are gone!” Free gifts are great for causing the phones to ring with more orders. Everyone loves a good deal and a free gift is just the way to do it.

Other Free Stuff! 
The customer will say, “Oh my gosh, this is unbelievable!”  A free gift, free accessories, and a limited time discount. No customer will be able to resist. Oh, and don’t forget the upgrade. All of this will call customers to action and push your printed brochure over the top.
        
One final tip for motivating customers: if what you sell is only available on your website or at your storefront, let customers know. For instance, “Call now! This is not available in stores.” You may even want to advertise that operators are available 24 hours, but only if you plan on following through with this offer.

A successful brochure printing can be similar to an athletic event: you too can take that shot that an athlete takes to make the winning score in the final seconds of the game. A good athlete will not let that chance for success pass them by and great brochure printing will not allow a consumer to pass by either. This chance is not a result of pure luck. It is the result of preparation and opportunity crossing and resulting in success. With a few simple tactics and phrases on your brochures, they too will seize the opportunity more often than ever before. Here’s how:

Action Phrases

Action phrases are the best way to motivate your customer.  Don’t sell your message short by being to timid for the action phrases. Most ads use “Call Now! or Purchase Today” to motivate the customer. Your brochure printing should too to move your customers to action.

Free Trial

Don’t just show confidence in your brochure printing; show the consumer that you have confidence in your product. Offer a free trial period in which they will be billed after the fact, if the product is not returned. By establishing a trial period, this will aid in getting that sale when the opportunity arises. Use a “Satisfaction Guaranteed!” for the action phrase in this type of advertising. Delayed billing and a time limit will especially attract new customers.               

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Distributing door hangers begins long before the boxes of freshly printed materials arrive at your business. Before you even place a new door hanger printing order, there are a few simple steps you should take. Here are a few ways you can be prepared when distributing door hangers.

Create a distribution list
Your distribution list may be a list of current customers or it may be a list you have purchased from another vendor. The message of your door hanger will depend on your product or service and the audience you will be targeting with your distribution.

Set a goal and write the ad to reach that goal
There are many reasons businesses launch a new door hanger printing campaign. What is it your business hopes to accomplish with this marketing campaign? Some common goals include new business launch, expanding the customer base, reaching a new market, informing current and prospective customers of new services / products available, a sale, limited time offers, etc.

Introduce the business and get to the point
Your business name and logo should be prominent on the door hanger printing design with your contact info not far away. Do not waste time or money proclaiming the virtues of your business. Jump right in to the everyday problems of your target market and start to tell them how your business can help.

Give a statement of benefit
Insert a clear statement of how your business can help in a specific circumstance:

- “We can lower your overhead cost by …”

- “Our product will last twice as long”

- “Our service department is on call 24 hours a day”

Include a testimonial or two
Testimonials can be a powerful sales aid in door hanger printing. The power comes from the testimony of a fellow worker with the same or similar issue that your company was able to resolve. Perhaps consumers reading the door hanger have never heard a solution to their problem, so they call you to put you to work for them!

Focus on the needs of consumers and how you can meet those needs
The best way to increase sales by distributing door hangers is to focus on your customers and the multitude of ways that you can help their process to be more profitable and successful. This should be the focus of your door hanger printing message and design. Remember that the offer has to be useful and so good that they won’t be able to refuse.

Presentations can be intimidating for the presenter and downright boring at times for the audience. One way to lessen the intimation and reduce boredom is to have a presentation that includes custom folders. Custom folders can enhance presentations on any topic to any audience. Here are some tips for a powerful presentation with the use of custom folders.

#1 Custom folders are an attention grabber
The beautiful design on the shiny cover of your presentation folder will catch the attention of your audience. The design can be customized to the presentation of a new product being launched or simply a representation of your business logo, large and prominently placed. Custom folders immediately give your audience something to focus their attention on and can help guide their attention throughout the presentation. Instead of the audience’s mind wandering, they can focus on your folder and the information it contains.

#2 Custom folders inspire confidence in your product
Selling is all about the confidence you have that your product can meet your customer’s needs. In addition to your spoken presentation and the points made in it, a custom folder gives the audience an impression of the confidence you have that your product will meet their needs. A custom folder inspires confidence because it is printed with your business’s logo. When your customers have confidence in your abilities, having your name and logo on the cover of a custom folder gives credence to all that it contains. Customers will trust your recommendation because they trust your judgment.

#3 Custom folders hold information
Without the use of custom folders, at the end of your speech the audience will stand up and walk out perhaps never again thinking about the information you presented. With a custom folder, all of the information your customers need can be placed inside ahead of time, and when they stand to leave they can take all of that information away with them. Custom folders are often printed with the business name and contact info and have a place to hold business cards inside in addition to product brochures and other information. Organizing all of this information neatly for your customer helps bolster their confidence that you can manage their needs just as well as you can manage your powerful presentation.

Effective marketing with print posters does not have to cost a fortune; it just needs to have the right persuasive techniques employed. By using these persuasive marketing techniques, you will create advertising that will increase your brand recognition and increase your revenue. The principles just ahead of you will show you the persuasive marketing techniques with which any business can advertise through print posters and see growth.
 

Be Frequent and Consistent
Many small businesses become discouraged when their poster printing and advertising efforts do not bring about the desired results. There are no marketing techniques for “instant” results, but with regular use on a frequent schedule over a continuous period of time, these techniques will pay off. Effective advertising requires getting your persuasive message in front of your market as often and consistently as your budget allows.
 

Create Comprehension
The first principle in creating a persuasive print poster is comprehension. Readers should be able to instantly understand the message of your print poster. To create instant comprehension:

• Make sure your message is clearly stated with text and illustrated in the graphics.
• Use the principle of repetition to emphasize your message.
• Keep the message simple. 
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Research is key when you are developing a marketing strategy. You have to know your target audience before you can design materials like brochures and door hangers that will appeal to them. While most people are probably familiar with the idea of catering to a specific demographic, there is a new way market researchers are starting to group people, and they call it psychographics. 

Demographics Explained
Demographics have to do with tangible differences between people. Demographics are categorized by information like age, gender, weight, and income level. It’s pretty easy to separate people into these kinds of groups because the distinguishing characteristics are observable.

Psychographics Explained
Psychographics are groupings of people according to intangible items like beliefs, values, and preferences. These are a little more difficult to measure than demographics, since it’s hard to know who believes what.

Using Demographics
Demographics are very important when planning your marketing campaign. Unless you have unlimited funds, you will need to target your marketing to a specific group. Which group you need to focus on should be relatively simple to figure out. If you run a beauty salon near a college, you know that you need to focus mainly on women between the ages of 18 and 22. Then you can just ask people in this group what kinds of things they want. Then you advertise that you offer these items.

Using Psychographics
Using psychographics is a bit trickier for some kinds of marketing campaigns. If you are using door hangers, for example, it may be difficult to know whose door to hang them on because people don’t generally congregate based on values. You probably don’t want to make your beliefs the focus of your marketing, just include them as a side line.  Continue reading »

Whether you are a new company looking for ways to make sure your brand is successful or a company that has tried and tried again but just can’t seem to get your brand to stick, there is a solution. When a brand flops, it is usually due to the same few mistakes. Your business can create a successful brand simply by knowing the most common reasons for branding failure and know how to correct them.

No Memorable Image – Some companies make the mistake of creating a logo without a memorable image. Make sure that the image in your logo is something that is uniquely yours and is appropriate for your company. The Nike swoosh image not only is one-of-a-kind but also appealing to their target audience – the swoosh looks athletic.

Inconsistency – In every single item that is associated with your company, whether color posters or packaging materials, consistently use the same core branding aspects. The same logo, company name, tagline will reinforce your brand over and over to the public. For the same reason, you will need to give employees the same business card design for further branding consistency.

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