Easter is an excellent time to gear up for print advertising of all types. Spring is in the air, customers are out shopping again, and this represents a perfect opportunity to remind your customers about your products and services. Easter is a unique holiday on a number of levels. First of all, from year to year the date changes. Easter also means different things to different people. For some, it is the most important religious holiday of the year. For others, Easter represents a holiday celebrating spring, Easter bunnies, and family get-togethers. Keep these important distinctions in mind when designing for Easter print advertising.
Colors of Easter
Regardless of how your customers may view Easter, pastels are the primary colors of Easter. Light blue, yellows, pink, and greens are standard fare and should be integrated into as many elements of your print advertising as possible. Of course, don’t forget the company logo and other branding tools, but try to keep Easter colors and pastel times as often as possible.
Mix it up
One of the ways to make your print advertising standout from the crowd is to use different materials. A common material that more professional printing firms are using is plastic. Plastic print advertising has the shine of glossy paper plus the durability of the strongest card stock paper. Plastic print advertising stands out to the customer because of the strong feel and vibrant appearance.
Die Cut
Another great way to emphasize the softer tones of Easter is to use die cuts for your print advertising. Rounded corners are one of the easiest ways to set your print advertising apart. This look accentuates the gentle feel that should be integrated into your print advertising, and has the advantage of being very inexpensive as well.
Print professionally
Finally, make sure to print with a professional. It is difficult or impossible to get consumer grade equipment to create the same professional look and feel that you need for print advertising. Besides, most professional printing firms can also handle direct mail on your behalf, which will save you time and money.
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