Marketing Manner

If you take a look at a dozen business cards, you will see some common elements as well as a wide range of differing designs. The ones that grab your attention are the full color images and streamlined designs. Even a plain black on white can be eye-catching if the white space is used well and the fonts are well-chosen. The point is that extra care should be taken to make a great business card printing piece that represent your business well. Continue reading »

At business conventions, marketing events, or any other advertising venture, business cards are handed out in droves. To make sure that yours does not get lost in the stacks of personal cards that prospects take home, create a unique design that sets your business card apart from the rest.

Plastic cards
Instead of the conventional glossy paper stock, try printing your business cards on plastic. Although considerably more pricey than regular stock, plastic business cards certainly stand out from the regular paper cards. Print your information on only one side with no or light background color for a transparent effect.

Magnetic cards
For business cards that can be displayed 24/7, print on a magnetic stock. Magnet business cards provide clients with an easy way to display your information both in the office on metal file cabinets and at home on the refrigerator. The only downside is the back side cannot be printed upon.

Unique shape
Some printing companies provide the option of rounded edges, which sets your business card apart from the standard square edges. Some printers even offer several sizes of rounded edge cuts from which to choose. Another interesting shape for business cards is the fold, providing more space for extra information yet is still able to fit into a wallet or business card holder. Use half of the folded business card for a tear away ticket to a door prize drawing or an event.

The purpose of a business card is to provide clients with your information and to also create a reminder of your conversation. Often, if a card is of standard design, prospects forget the face to which the card belongs. Try a unique design for a business card that cannot be forgotten.