Does your company need to give promotional gifts? If you have not already asked yourself this question, then it’s time that you do. Does your promotional t-shirt, cap, pen, mouse pad, or print calendar really have an effect on potential clients? If the answer is yes, then you should start passing them out now! Here are some reasons why I – and most companies – find that the answer is yes. Continue reading »
Does your Company Need to Give Promotional Gifts?
What’s the Big Deal with Promotional Calendars?
So, really, why all of the hype about promotional calendars? Of course, they are an excellent marketing tool that can be customized to fit any industry or clientele. And they do offer your business the ability to find advertising real estate right in your customer’s living or working space at a small cost to you. But are they really worth the time and cost for your business? Here are some ways that promotional print calendars are a big deal for your business. In other words, yes, you should invest in a new promotional calendar each year. Take a look:
Designing Gift Calendars for Your Customers
Not only do calendars make great gifts that people can use, they can be a promotional tool for your business. When someone uses your calendar, they get a daily reminder of your company. Not only that, if you give wall calendars, then you may gain new customers from their friends and coworkers viewing the print calendar. Below are some tips for designing an attractive calendar that people will want to use.
Use Creative Pictures of Your Product
Your calendar can be both functional, and a tool to sell your product or service. Just make sure your pictures are attractive and interesting to look at. For example, if you own a boutique that sells children’s clothing, you could take photographs of animals dressed in the clothing you sell. Or if you run a restaurant, you could feature toddlers dressed like adults placed like customers.
If you have an interesting business such as making custom jewelry, you could put photos of different steps in your work. Then you could include a little information at the bottom of the picture. Or, if you own a bakery, you might feature attractive pictures of your baked goods and include a recipe underneath each corresponding picture.
Use Photos of Local Attractions
People like seeing pictures of their home town. You could include pictures of local landmarks or places of historic significance. You might also take pictures of local festivals and events. Be sure to include people in your shots, but get their permission if they are close by.
Leave Space for Writing
To encourage people to use your calendars, leave enough blank space on each page for people to write. You should make the date squares large enough to write in. You can also leave room at the top and bottom or sides of each page for notes. Continue reading »
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