Marketing Manner

We’ve all seen them - the black-and-white, flimsy brochures that have obviously been printed on an inkjet printer. Hastily designed and just as hastily printed, these brochures are shoved into passers-by hands and usually end up in the next public trash can along the sidewalk. This forcing of information into consumers’ hands is the only way these unnoticeable brochures get noticed.

Since you probably do not have the time to stand on every sidewalk in every region to which you will be advertising, you will want to try something a little more simple and less time consuming - designing colorful brochures. Color brochure printing is by far the easiest way to capture the attention of your audience, whether the brochures are for direct mail, a brochure rack, or handing out at a trade show or even to the masses on sidewalks. Just keep in mind the following aspects when designing and printing color brochures:

Bleed
When designing with colored backgrounds and images, extend the artwork at least .125 inches beyond the actual page size so that the color “bleeds” off the edge. Equally as unsightly as black-and-white brochures are brochures with an uneven white strip around the edges.

Images
Use colored photographs that have a high resolution so that they do not appear blurred or pixilated. At least 300 dpi (dots per inch) and no more than 800 dpi is recommended by most brochure printers.

CMYK
Commercial printers use a method called full color printing, which involves using the primary colors of ink (cyan, magenta, and yellow) along with black. This CMYK color scheme produces colors that blend well when printed. When designing your color brochures, choose hues from the CMYK color setting in your software so that you can more accurately choose the correct tone.

Design
Your color brochure will be much more captivating if you design with two, three, or four colors. More than that, and your brochures risk looking like a clown’s advertisement, obnoxious and nauseating. Use colors that complement each other and also provide contrast. Avoid color combinations that overwhelm the text or images.

Using a color brochure printing company that provides wholesale quantities will be cost-effective while producing the quality you need to capture attention. Remember the importance of color in brochure printing; otherwise, you may be the soliciter with a handful of hideous brochures chasing after consumers.

When you choose custom business cards, you want to make sure you choose a product that is going to provide the most benefits for your business. That means don’t choose color business cards that are gaudy and bright and deflect from the purpose of the cards. Choose colors that are easy to see—light background with dark printing rather than dark backgrounds with font colors that are hard to read. Don’t choose fonts that are flashy and fancy by stay with common fonts when you choose business card printing options.

Even if you choose cheap business cards you can choose those that look professional and serve the purpose of your business. That means making your logo and name the largest print on your color business cards and including your advertising slogan and website address on your business cards. If you don’t have a logo for your business, many online companies can create one for you inexpensively. Your logo is the most important part of your business and who you are. You don’t want to use simple clip art as your business logo—you want to personalize the logo to show others about you, your company and what they can do for others.