Sticker printing is a very cost effective marketing method for increasing brand recognition. Because of the limited space on a sticker, you’re often limited to a short message or even just your logo. But careful design and placement can yield your business a significant brand recognition boost. Take the following examples into consideration when you think about inexpensive advertising that your company could use.
Bumper stickers
With millions of cars on the road every day, you have an opportunity to expose potential customers to your brand with bumper stickers. You can keep it simple by just including your website, or you can develop a unique message. Remember the context – customer are going to see your bumper sticker in a traffic jam or at a stoplight. Take the opportunity to communicate a positive message and maybe even to make them smile.
Giveaways
People love stickers. Now, they may not put them all over their houses and businesses on your behalf, but they still love getting stickers. Use these positive emotions that consumers associate with stickers and connect your brand with a giveaway. Consider medium-sized stickers - between 1-3 inches - since big stickers are less likely to be used around the house or business, and small stickers will probably be thrown away.
Careful targeting
Make sure you know what your customer wants. While this is a generic business principle, it relates to sticker printing as well. Teenagers have a different sense of humor than working professionals. Develop sticker printing campaigns that connect with your customers and then make the effort to only give stickers to people that are likely to become a customer. This saves you money and dramatically improves your return on investment.
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